Analysis and reporting

We’re not shy when it comes to letting you know our successes. Delivering on the promise is paramount to us, and we’ll let you know when we’ve made a direct (media) hit. We quantify all public relations programs through regular reports detailing ‘Equivalent Advertising Value,’ circulation and readership figures for all stories published. We do the same for social media and online coverage, allowing you to measure our PR success in a dollar value.

BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"
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