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The value of an opinion told well

The value of an opinion told well

Monday 19th March 2018     Public Relations, Writing, Opinion Pieces, Communication,     Maree Butterworth

In PR, we work with brands day in and day out, with our strategy underpinned by how we can raise awareness of our client’s brand, usually through profiling a company spokesperson, product or service via media or through other stakeholder channels.

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Using Facebook advertising to grow your brand

Using Facebook advertising to grow your brand

Monday 12th March 2018     Digital, Public Relations, Digital Marketing. Social Media     Olivia van Dalsen

With over 15,000,000 monthly users in Australia alone, Facebook is an online channel for businesses to reach their customers in a way that didn’t exist 15 years ago. With almost everybody having access to the internet - whether through a mobile phone, tablet, watch or computer – businesses have the opportunity to connect with their audiences like never before.

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The Importance of Voice, Tone and Style

The Importance of Voice, Tone and Style

Monday 5th March 2018     Public Relations     Caitlin Ferguson

Growing up, we often hear the phrase ‘it’s not what you say, but how you say it that really matters’. Fast forward to the digital era of public relations and this phrase has never been more relevant in the age of digital technology. Brand identity is made up of voice, tone and style – often these are used interchangeably to achieve different communication goals for your brand.

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The process behind a successful EDM

The process behind a successful EDM

Monday 26th February 2018     Public Relations, EDM, Internal Communications     Hannah Maurice

Electronic Direct Mail (EDM) is one of the key marketing tools that companies and brands can use to directly connect with their stakeholders on a personal level. EDM campaigns can either be used to interact with internal members or to external corporate members and potential customers. EDMs are crafted to generate brand awareness, create traffic, increase new sales or leads, and provide the business an opportunity to grow by keeping communication lines open and transparent to stakeholders with updates, announcements, and offers they can easily access.

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The difference between an issue and a crisis

The difference between an issue and a crisis

Monday 19th February 2018     Issues And Crisis Management, Public Relations     Jose Abad

When turbulence strikes your organisation, it can be easy to misinterpret the situation as a crisis. Any matter that is out of the ordinary to every day operations can feel like a crisis, when often it is an issue that can, with the correct management, avoid escalation into a full-blown crisis.From a communications viewpoint, it’s essential to correctly identify the situation, as crises and issues are dealt with in different ways.

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The one low cost marketing tactic businesses often overlook

The one low cost marketing tactic businesses often overlook

Monday 12th February 2018     Public Relations     Jackie McRae

Your marketing strategy (Don’t have one? Chat to us!) likely has social media tactics, advertising budgets and seasonal campaigns planned for the year ahead, but it could be missing an easy, low cost activity that can reap long term benefits.

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10 reasons to use communication and PR in 2018

10 reasons to use communication and PR in 2018

Monday 5th February 2018     Public Relations, Business, Communications, Agency     Cassandra Cooney

As a business owner or manager, it’s natural that you would be protective of your market and want to retain control of all facets of your business. While not every business should – or is ready – to hire communication support, the right agency can act as an extension of your team and bring a wealth of insights to work with you and help you to achieve your goals.

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Measuring the value of events – Is there a ROI?

Measuring the value of events – Is there a ROI?

Monday 29th January 2018     Public Relations, Events, Return On Investment     Hannah Maurice

Return on Investment (ROI) plays a key role in measuring the success of an event, and hiring a good event planner can help achieve this added value. Measuring the outcome of an event is a key objective that organisations will ask prior to approving. This raises the question on what clients actually benefit from by organising an event, and if there is actually a ROI.

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