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Remember, it’s not about you

Remember, it’s not about you

Monday 11th December 2017         Jose Abad

With the decline of the news media and the explosion of social media and other digital communication channels we are all publishers and storytellers now.

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Are you clearly communicating who you are?

Are you clearly communicating who you are?

Monday 11th December 2017         Mark Smith

Having a strong communications plan built on a well thought out strategy with very clear objectives is critical for every brand, this plan drives the narrative of your brand and gives your clients, stakeholders and industry a clear understanding of what your brand is about and what it is doing. This same thinking should be applied to your personal brand and you should be able to answer - what is your narrative and what are your goals and objectives?

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The PR agency of today – how the industry is evolving and what it means for clients!

The PR agency of today – how the industry is evolving and what it means for clients!

Monday 4th December 2017         Cassandra Cooney

It’s been more than 50 years since the era of Mad Men’s Hershey’s and Heinz campaigns, where advertising agencies and press offices were sought primarily for branding and reputation management through print, radio and television media. Part of what made this acclaimed television series so watchable, was the fascinating insight into agency life in its infancy.

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The ingredients for a successful agency

The ingredients for a successful agency

Monday 27th November 2017         Mel Deacon

As a business owner, I am constantly seeking gems of wisdom to help me navigate the complexities of running an agency. One of the best gems of wisdom I’ve heard has come from Sir Richard Branson, who said, “if you look after your staff, they will look after your customers.” Ever since I on-boarded my first staff member in 2009, employee engagement has been a key driver of our success. Over the past eight years, I have recruited and worked alongside employees of all ages, backgrounds and personality types, and each with their own strengths and areas for improvement. Naturally, some staff have left over the years to pursue other ventures, but almost unheard of in this industry, is that my first time employee is still working with the company.

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10 blogging topics for business success

10 blogging topics for business success

Monday 20th November 2017         Olivia van Dalsen

Is blogging a part of your marketing strategy? Business marketing plans often include media buying, giveaways, activations and sampling as various tactics to raise brand awareness, but sometimes the best marketing channels are owned by the company itself.

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Elevate Communication named 2017 Small Consultancy of the Year

Elevate Communication named 2017 Small Consultancy of the Year

Sunday 12th November 2017         Mel Deacon

Last Thursday I was honoured to accept our industry’s most prestigious national award for the Australian Small Consultancy of the Year from the Public Relations Institute of Australia (PRIA) at the Sydney Opera House.

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Facebook or Workplace. Pick your platform

Facebook or Workplace. Pick your platform

Wednesday 1st November 2017         Amanda Olsson

Are you keeping up to date with social media trends in business? Have you changed the way you work? Doing the same thing that you have always done, will get you the same results, you’ve always had.

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Trimming the fat too soon can make you starve in the long run

Trimming the fat too soon can make you starve in the long run

Tuesday 24th October 2017         Amanda Olsson

Too often, PR consultants are viewed as the fat in a company’s overhead: the “nice to have but not necessary” component of the balance sheet. When times are tough, public relations is often the first thing cut and that is the worst mistake any company, that wants to stay in business can make.

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BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"
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