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How to have difficult conversations with your PR team

How to have difficult conversations with your PR team

Tuesday 17th October 2017         Jackie McRae

Every relationship has its ups and downs, even professional ones! There will always be the chance for a difference of opinion and unmet expectations to create some waves in an otherwise calm and easy-going relationship.

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The power of word of mouth

The power of word of mouth

Monday 9th October 2017         Matt Gharakhanian

A picture is worth a thousand words but a single word can kill a brand. In a marketplace that is flooded with endless advertising techniques and approaches, there is one method that has truly stood the test of time: word of mouth.

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5 digital marketing tools your business should be using

5 digital marketing tools your business should be using

Friday 29th September 2017         Olivia van Dalsen

Technology is constantly evolving and is continuing to change the way businesses operate and how they reach customers. With so many tools available online, it can be almost impossible to know if you are using the right one for you or if your application is outdated. Even in such a cluttered market, there are a few platforms that stand out from the rest and drive positive results for businesses every day.

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When should you adopt a communication strategy and what should it include?

When should you adopt a communication strategy and what should it include?

Monday 25th September 2017         Mel Deacon

In deciding when your business or organisation is ready for a communication strategy the simple answer is; there’s no time like right now! It doesn’t matter whether you’re a sole trader or a large business, you have a story to tell, clients or customers to talk to and a community of like-minded individuals to foster.

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Networking; more than socialising and canapes

Networking; more than socialising and canapes

Monday 21st August 2017         Elevate Intern

Networking is sometimes confused with ‘socialising’, but it’s so much more than that. For new graduates, attending seminars about the latest trends in communication, breakfast conferences about new technologies or keynote events provide a unique opportunity to mingle and meet likeminded individuals and expand your network.

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Forecasting your event to maximise results

Forecasting your event to maximise results

Friday 18th August 2017         Kim Logue

So you’re keen to hold an event to engage with your key stakeholders to provide a unique, interactive opportunity for face-to-face communication with your customers and partners. But then your preferred agency presents you with their fees to undertake the event – before parking the event in the too hard basket and electing not to hold the event, or deciding an event can’t be that hard to do and you can just get the Admin Assistant to coordinate it, there are a few key areas to keep in mind when you ask what are you actually paying for? And how did they agency arrive at these figures?

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Should projects look beyond the end goal and be part of a wider retainer?

Should projects look beyond the end goal and be part of a wider retainer?

Thursday 17th August 2017         Mark Smith

A strategic PR and communication plan is an integral component for any business or organisation wanting to address a particular business goal or preparing to start a major project. Ahead of briefing a roster of PR agencies to help with creating a PR plan, it’s important to identify what problem you are trying to solve and if the solution requires a project based approach a retained fee?

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How to be prepared for when a crisis hits

How to be prepared for when a crisis hits

Tuesday 25th July 2017         Cassandra Cooney

When running a business, a crisis is the last thing you want to think about. Unfortunately, crises do hit – and they have a nasty habit of doing so when you least expect them. While you might not be able to control what happens to you and your company – or when it happens – you do have control over how to plan for it.

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BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"
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