Overview & Key Outcomes

Brisbane author Cathryn Chapman engaged Elevate to publicise her debut novel Sex, Lies, and Cruising. The campaign was hugely successful, with Elevate coordinating widespread national media coverage during the six-week program – it was all hands on deck!

Cathryn Chapman’s Book Publicity Program included:

  • Drafting media releases encompassing national, local and business angles 
  • Drafting TV and radio pitches 
  • Liaison with media and bloggers 
  • Coordinating interview and photo opportunities 
  • Providing media training ahead of interviews 
  • End of program measurement and evaluation report

ACHIEVEMENTS JUNE – JULY 2015

  • Total estimated advertising value – more than $2.5 million 
  • Total audience reached – 3 million 
  • Number of media clips achieved – 100+ 
  • Coverage: National coverage included News.com.au, Daily Mail Australia, Channel 9 Mornings, Channel 7 The Daily Edition, Fairfax Traveller, Cosmopolitan, Take 5 and Nova. Local coverage included 4BC, Bmag and the Redland City Bulletin.

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I was completely blown away by the national coverage Elevate achieved for me, including mainstream television and magazines. Within hours of them sending the release, I was on the phone to my dream publication, Cosmopolitan, and it just continued from there! I did more than 20 interviews in around two weeks. Great exposure!

Testimonial By - Cathryn Chapman

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