Overview & Key Outcomes

Elevate was engaged to provide a comprehensive PR and Communication program to increase brand awareness of Fixed Price Car Service in the Australian market. The communication team secured valuable profile opportunities with key media, which promoted the brand as a premium and trustworthy service.

Fixed Price Car Service’s PR and Communication program includes:

  • Creating interesting, out of the box story opportunities surrounding Fixed Price Car Service to appeal to key media targets
  • Undertaking filming sessions to obtain vision grabs to distribute to media
  • Liaison with key media and relationship building
  • Researching and identifying profiling opportunities for senior management and Fixed Price Car Service
  • Assisting with the creation of social media content
  • End of program measurement and evaluation report

ACHIEVEMENTS TO DATE:

  • TV coverage achieved on Channel 7 Brisbane, Channel 7 Sydney, Today Tonight Perth and Today Tonight Adelaide
  • Total audience reach: more than 1,000,000
  • Total Equivalent Advertising Value: more than $500,000

Coverage:

http://bit.ly/2h9reSN (Today Tonight Adelaide)

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BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"
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