MPower MSL appointed Elevate to develop a strategic communication plan to ensure that company messaging was accurately conversed to key stakeholders including investors, shareholders, customers, staff and media.
MSL’s PR and Communication program includes:
- Created a detailed Communication Strategy exploring company key messaging, target audiences, objectives and goals, media outreach and a cohesive PR and communication plan
- Established a company LinkedIn page and created content that aligned with company key messaging
- Facilitated media coverage for two acquisitions of major overseas software companies such as Verteda Limited and GolfBox
- Facilitated and managed media coverage for strategic partnerships with high profile brands such as Golf Australia
- Internal communication to engage stakeholders including staff Q&A’s, customer letters and a monthly EDM to ensure business activity was communicated
- Monthly measurement and evaluation reports