Overview & Key Outcomes

MPower MSL appointed Elevate to develop a strategic communication plan to ensure that company messaging was accurately conversed to key stakeholders including investors, shareholders, customers, staff and media.

MSL’s PR and Communication program includes:

  • Created a detailed Communication Strategy exploring company key messaging, target audiences, objectives and goals, media outreach and a cohesive PR and communication plan
  • Established a company LinkedIn page and created content that aligned with company key messaging
  • Facilitated media coverage for two acquisitions of major overseas software companies such as Verteda Limited and GolfBox
  • Facilitated and managed media coverage for strategic partnerships with high profile brands such as Golf Australia
  • Internal communication to engage stakeholders including staff Q&A’s, customer letters and a monthly EDM to ensure business activity was communicated
  • Monthly measurement and evaluation reports

ACHIEVEMENTS TO DATE:

  • Developed the MPower MSL brand identity for the Australia market
  • Positioned MPower MSL’s as one of Australia’s premier software providers for member-based organisations through strategic media outreach, internal communication and editorial content
  • Achieved media coverage across local and national print and industry publications including key media targets such as The Australian Financial Review and The Courier-Mail.

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BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"
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