Overview & Key Outcomes

Silicea, a silica supplement product range for strengthening and rejuvenating hair, skin and nails from the inside out, appointed Elevate to enhance its digital presence, promote its products to new audiences and drive traffic to its website. 

Silicea’s Digital program includes:

  • Drafting regular Facebook, Instagram and Twitter posts showcasing the benefits of Silicea’s products and creating a brand image to grow followers and increase engagement
  • Sourcing and editing images for social media content
  • Drafting an original blog piece each month to be posted on the Silicea website for search engine optimisation and brand credibility
  • Engaging with existing and potential Silicea customers through regular monitoring and management of social media channels
  • Encouraging bloggers to promote Silicea by offering product samples and sharing informative content

ACHIEVEMENTS TO DATE:

  • Facebook ‘likes’ grew by 1,990 from 1,241 to 3,231 (December 2015 – November 2016)
  • More than one million people reached (over five times of the previous year)

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Elevate has understood the Silicea brand and our market, and has done a fantastic job of communicating Silicea’s message in an engaging, creative way through blog content and social media posts. Their work has shown us the value of digital to our business.

Testimonial By - Darren Glen, Silicea Product Manager

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BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"
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