Overview & Key Outcomes

Elevate was engaged to provide a full PR, communications and digital strategy to enhance brand awareness of Australian owned animal health supplements product line, Sustenhance from August 2014 - June 2015.

Sustenhance’s program includes:

  • PR strategy and editorial schedule identifying opportunities and key dates
  • Creation of concept and launch of quirky campaigns including 'Chicks Gone Wild', ‘Next Top Model’ and ‘Search for Australia’s Fittest Chicken’ promoted via social and traditional media streams
  • Devising social media strategy to include campaigns such as the above and content to build followers and engagement
  • Promotion of sponsorship arrangements and sourcing partnering opportunities
  • Enhancing the Sustenhance brand through facilitating positive media opportunities targeted to mainstream and specialist consumer media and outlets focused on business and petcare
  • PR and communications reports to highlight achievements and upcoming activity 

ACHIEVEMENTS

  • Total estimated advertising value – $1.7 million
  • Total audience reached – 5 million
  • Total audience reached via social media - 250,000
  • Facebook growth to more than 3,000 'likes' 
  • National prime time television news coverage, industry publications in Australia including online news, magazine and local newspaper articles

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We engaged Elevate in 2014 to assist with raising awareness of Sustenhance. The team at Elevate is constantly coming to us with innovative ideas to set us a part from our competitions, while encouraging highly positive PR opportunities.

We look forward to seeing the levels of success the Elevate team can take the Sustenhance brand in 2015 and beyond.

Testimonial By - Adam Williams, Sustenhance General Manager

The Elevate Team

In the news

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Australia's fittest chook is popular with the ladies…and he can ride a pony. Fraser Coast Chronicle (Page 1, 7 October 2014)

We'll win by fair means or fowl. MX, Brisbane (Page 4, 15 September, 2014)

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