Thought leadership

How to design a quality website

How to design a quality website

Monday 13th July 2020     #website #contentmarketing #websitedesign #websitebuild #businesswebsite     Yevonne Kuhr

Websites sell, and for many businesses they are the first port of call for potential customers as they seek information. The Gomez Report found 88% of online visitors are less likely to return to a site after a bad experience. So a good first impression is key, and this must be paired with enticing, digestible content placed across an easy to navigate site.

Continue Reading  


Great Website Design - The Importance of First Impressions

Great Website Design - The Importance of First Impressions

Tuesday 7th July 2020     Website, SEO, Websites, Search Engine,     Campbell Johnson

When someone visits your website, it gives them an immediate taste of what your business is all about, which is why the first impression is so important. Just like a job interview, you always want to put your best foot forward and present well, so, why should your website be any different?

Continue Reading  


How does a digital campaign complement a media campaign?

How does a digital campaign complement a media campaign?

Friday 3rd July 2020     #Mediarelations #media #PR #communications #Digitalcampaign #digitalmarketing     Campbell Johnson

One of our key offerings here at Elevate Communication is media relations, where we use traditional media such as print, TV, online and radio to share our client’s stories. However, most of the time it’s also a good idea to pair a traditional media campaign with a digital campaign to help reach more targeted audiences and further communicate the brands’ news. Here’s a few reasons why we do this.

Continue Reading  


Three content pieces to help generate leads

Three content pieces to help generate leads

Thursday 2nd July 2020     #brandawareness #leadgeneration #contentmarketing #leads     Yevonne Kuhr

Lead generation is a common challenge for most marketers today as they work to help the brands they represent creatively cut through a noisy market to attract quality attention from potential customers or clients.

Continue Reading  


How to get your daily news fill

How to get your daily news fill

Wednesday 1st July 2020     #media #publicrelations #business #news #mediastories     Joshua Stengert

Bushfires, floods, a global pandemic, and now nationwide protests! With so much happening in the world, it’s hard to turn away from the latest update or news headline. In actual fact, media and news consumption has been on the rise for some time. So much for the alleged ‘slow death of journalism’.

Continue Reading  


Why you should map your business' customer journey

Why you should map your business' customer journey

Wednesday 24th June 2020         Ella Schalch

Mapping your customer journey is a critical step in your overall marketing process. It allows you to visually see how easy (or difficult) it is for potential customers to retrieve the information they require from your business.

Continue Reading  


Lead generation's role in your B2B marketing mix

Lead generation's role in your B2B marketing mix

Monday 22nd June 2020         Jose Abad

To best understand your clients, how they interact with your brand and pass through the sales funnel, you must understand the B2B customer journey and consider the various touchpoints. The B2B customer journey can be described in three stages – Awareness, Consideration and Decision. The message and marketing platform for each stage may be different depending on the stakeholder group. It all depends on where your customer is in the customer journey.

Continue Reading  


3 content marketing lessons learnt from Netflix

3 content marketing lessons learnt from Netflix

Monday 22nd June 2020     Content Marketing, Netflix, Streaming, ROI     Jeremy Steven

Netflix. Crowd-favourite streaming platform… Entertainment extraordinaire… Content marketing master? We may not often think of Netflix as a content marketer, but the reality is it is dominating what has become a primary marketing tactic in 2020

Continue Reading  

Displaying 1 - 8 of 226

« Prev 1 2 3 4 5 6 ... Next »

Web Analytics