Overview & Key Outcomes

Elevate was enlisted in May 2012 to facilitate Eagle Boys’ PR and communications program. Since, we have become an integral part of the Australian network’s marketing team, facilitating national and local PR opportunities, devising innovative corporate social responsibility programs, while providing valuable internal communications content.

Eagle Boys’ PR and communications strategy includes:

  • Ongoing editorial schedule of national and local franchisee PR opportunities
  • Weekly franchisee communications
  • Creative PR campaigns to promote product launches or innovative actions by the brand
  • Senior management and franchisee profiling
  • Media monitoring and reports communicating successes to the network to identify a return on investment
  • Internal staff memos
  • Drafting engaging advertorial copy
  • Instigating and facilitating Eagle Boys’ corporate social responsibility program, The Eagle Boys Happiness Fund
  • Providing engaging social media content

ACHIEVEMENTS MAY 2012 ONGOING

  • Total estimated advertising value - over $2 million  
  • Total audience reached – More than 3.5 million  
  • Coverage: National industry publications in Australia including online news, magazine and TV, radio and local newspaper articles. 

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BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"
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