Overview & Key Outcomes

Elevate was engaged to provide a full PR and Communication program to build the Gruntify profile and position the company as an international leader in spatial technology and business data solutions.

Gruntify’s PR and Communication program includes:

  • Developing an editorial schedule to identify story opportunities and key dates
  • Drafting effective media releases to appeal to key media targets
  • Facilitating interviews with key media contacts to strengthen relationships with national business and industry media, associations, industry leaders and existing / potential clients
  • Drafting LinkedIn profiles for corporate leaders to maximise Gruntify’s presence online and strengthen the brand’s reputation as a pioneer in the tech and business industries
  • Monthly measurement and evaluation report

ACHIEVEMENTS FROM OCTOBER 2016:

  • Coverage achieved on Channel 7, Business News Australia and The Courier Mail
  • Total Equivalent Advertising Value: more than $150,000
  • Total audience reach: approximately 870,000 

Coverage:

http://bit.ly/2gqt1o6 (Courier Mail)

http://bit.ly/2ggHeAw (Business News Australia)

http://bit.ly/2hbsHdO (Seven News Brisbane)

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BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"
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