Hitech Asia Pacific is the premier sensitive logistics provider in Australia and New Zealand, specialising in the transportation, project management and installation of high value, complex freight.

With depots located nationally, it services industries including medical and healthcare, IT infrastructure, security screening equipment, telecommunications, office equipment and many other sectors that require the transport of sensitive or complex products.

Despite operating successfully for more than 15 years, Hitech Asia Pacific has never ‘gone to market’ with a PR strategy. However, with new competition emerging in Australia, business planning this year identified a need to raise the profile of this successful company and its CEO, Tom Devjak.

Elevate was recommended to Tom Devjak and the Brisbane agency has been successfully able to work with the Sydney-based CEO to deliver a highly targeted publicity campaign in this niche marketplace.

The communication team has secured valuable profile opportunities in key national industry media and ‘elevated’ the profile of the business to both external and internal stakeholders. 

Hitech Asia Pacific’s communication program has included:

  • Media training
  • Drafting media releases encompassing business and trade angles Industry feature writing
  • Liaison with media and relationship building
  • Management profile writing
  • Program measurement and evaluation
  • Internal communication via e-newsletters
  • Industry award research 


Elevate consistently and enthusiastically delivers leads aligned with our business strategy, to ensure high quality profile opportunities are seized and reach our key stakeholders.

Testimonial By - Tom Devjak, Hitech Asia Pacific CEO

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