Overview & Key Outcomes

Marquis Macadamias was launched as the world’s largest macadamia processor and marketer on 12 February 2020. Now established, the organisation grows, processes and sells 48 percent of Australia’s macadamia production and is responsible for 22 percent of global kernel sales, while handling more than 16 percent of nut in shell production worldwide.

The entity was formed following the consolidation of Lismore’s Macadamia Processing Company (MPC), it’s wholly owned subsidiary Bundaberg’s Pacific Gold Macadamias (PGM), and their marketing company Brisbane’s Macadamia Marketing International (MMI), which is jointly owned by South Africa’s Global Macadamias.

Elevate was engaged to support the brand launch through strategic event management and media relations.

Elevate created a media release highlighting the consolidation, rebrand and relaunch of the four companies under Marquis Macadamias, the new brand’s position within the national and international nut industry and the benefits of macadamias to Australia’s economy and health market. Elevate leveraged its relationships with media in the business, agricultural and health and wellness space, and high-profile journalists writing for major news organisations. The story was embargoed until 13 February to protect the confidential nature of the new brand until it had been officially launched in Brisbane to a number of the organisation’s key stakeholders.

To officially launch the new brand, Elevate oversaw all management of Marquis Macadamias’ launch event in Brisbane’s Howard Smith Wharves. This included:

Venue sourcing and management

  • Event program management and creation of supporting event materials such as event briefings, social media copy, floor plans, speech notes and videography briefs
  • Management of all suppliers contracted to service the event
  • Coordination of guest arrangements, including invitations, RSVPs, parking arrangements and managing the attendance of relevant dignitaries
  • Identification of relevant social influencers to invite to the event
  • Production of digital and print promotional materials
  • Financial management
  • On-site event management on the night of the event

Key Achievements to date:

Elevate achieved outstanding results to support the successful launch of Marquis Macadamias. Highlights included:

  • Media coverage achieved and syndicated across some of Australia’s largest metro news publications and networks including The Australian, ABC, News Corp, Nine, Channel 10 News, and Channel Seven News to name a few
  • A total of 74 pieces of media coverage achieved across broadcast, print and online platforms, reaching an estimated cumulative audience of 25,955,881
  • Print and online coverage generating an estimated advertising equivalent (EAV) of $235,132.81
  • Exceptional execution of the Marquis Macadamias launch event, with attendance by 111 VIP guests as well as a number of media representatives and social influencers
  • Social media announcements by influencers, media organisations and politicians reaching an estimated potential audience of 328,573
  • Attendance by politicians at the Bundaberg and Brisbane launch events, including Member for Bundaberg David Batt, Member for Burnett Stephen Bennett and Councillor Rick Hansen (representing the Mayor of Gladstone Matt Burnett)

Want to join our long list of happy clients?

Captcha Code

We Have Also worked with