Overview & Key Outcomes

For over 100 years, QSuper has looked after the people who look after Queensland, helping Queenslanders reach their retirement goals and feel good about their future. In doing so, QSuper has grown to become one of Australia’s largest superfunds and without shareholders.

In 2019, QSuper enlisted Elevate to support the launch of its partnerships with Juiced TV and RFDS through internal and external communications.

Juiced TV: Juiced TV is an Australian-first entertainment initiative that benefits the health and wellbeing of sick kids and their families in hospital, one episode at a time. Juiced TV is broadcast throughout the Queensland Children’s Hospital via the Patient Entertainment System, across the Juiced TV mobile application available in select regional paediatric wards, and online.

Royal Flying Doctor Service (Queensland Section): Royal Flying Doctor Service (Queensland Section) has supported Queenslanders in providing a broad range of essential healthcare services to rural and remote communities for over 90 years. The organisation operates 20 aircraft with nine operational bases across Queensland. QSuper’s partnership with RFDS involves supporting its Flight Nurses in integral training.


Since the initial engagement, Elevate has continued to support QSuper’s communication programs for its partnerships with Juiced TV and RFDS, but has also supported QSuper’s sponsorship of the Premier’s Reading Challenge and Cardiac Challenge. Elevate also provides editorial support for QSuper’s internal platforms when needed to leverage the company’s expertise and timely news stories.

Elevate ongoing communication program has involved:

  • A comprehensive strategy for each partnership, including key messaging, internal communication tactics and media engagement tactics
  • Monthly media and internal communication campaigns to profile RFDS Flight Nurses and Heroes from the Queensland Children’s Hospital
  • Development of content for QSuper’s frontline and social media engagement team and member newsletter
  • Management of key partnership projects, including engagement with a range of stakeholders from QSuper, Juiced TV and RFDS
  • Partnership launch videos created for use on internal and external platforms
  • The achievement of media coverage across local and metro and national outlets across radio, television, print and online

Achievements to date

  • Media engaged to promote the partnership launch of RFDS QLD. The first announcement has achieved coverage across Queensland media outlets, including radio, print, tv and online publications
  • Social media posts, created by Elevate, have been shared successfully for both partnerships
  • Positive feedback from key stakeholders on progress of activity for both partnerships

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