Overview & Key Outcomes

Ramsay Health Care is a global health care company with a reputation for operating high-quality services and delivering excellent patient care. Established in Sydney, Australia, in 1964, by Paul Ramsay AO, Ramsay Health Care has more than 50 years of experience in providing acute health care services. Today, the Company delivers a range of acute and primary healthcare services from 480 facilities across 11 countries, making it one of the largest and most diverse private healthcare companies in the world.

Ramsay is well-respected throughout the global health care industry for its quality health care operations and excellent record in hospital management and patient care. Focusing on relationships with staff and doctors - and delivering high quality outcomes for patients - has been at the forefront of its success.
Ramsay focuses on maintaining the highest standards of quality and safety, being an employer of choice, and operating its business according to The Ramsay Way philosophy: "People Caring for People".

Working with Ramsay Healthcare, Elevate has coordinated a range of communication programs, which include:

  • Coordination of a full media and communication campaign and media event to launch the Transcatheter Aortic Valve Implantation (TAVI) heart procedure at Sunshine Coast University Private Hospital (SCUPH). Elevate coordinated media attendance and engagement in the lead up to the launch
  • Elevate supported Ramsay Greenslopes through the delivery of a PR program to coordinate media attendance and to deliver positive media outreach to support the 10th anniversary of the Cyril Gilbert Cancer Centre, raise awareness around the Cancer Wellness Program and promote Samuel Johnson and Love Your Sister’s hospital visit
  • Elevate coordinated a Press Conference for Ramsay at Pindara Private Hospital to launch its tiny car program. In the lead up to launch, Elevate developed media materials including a media alert and media release, identified target media and coordinated media outreach on behalf of Ramsay Health Care

Key Achievements to date:

Working with Ramsay, Elevate has been able to secure media coverage in Australia and the UK, with more than 103 million media impressions across television, print, radio and online news outlets.

Through its partnership with Elevate, Ramsay Healthcare has been featured on a plethora of media platforms including:

  • The Daily Mail (UK)
  • Sydney Morning Herald
  • The Age
  • Brisbane Times
  • Channel 9
  • Channel 7
  • ABC News

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