Overview & Key Outcomes

TechSmith are the global leaders is screen recording and screen capture software. Based in Michigan, United States, TechSmith provides practical business and academic software products that can dramatically change how people communicate and collaborate.

Elevate was engaged by TechSmith in June 2018 to increase the company’s brand awareness in the Australian market. The Communication program includes:

  • Developing a Media Strategy in line with TechSmith’s objectives to maximise coverage across key media outlet and increase brand awareness in the Australian market
  • Executing the PR and Communication Strategy in line with business objectives to maximise opportunities ongoing
  • Media relations, though leadership pitching, byline creation, interviews, and other media activity relevant to target audiences
  • Maintaining media lists of key journalists and publications across print, online, TV and radio programs from key media outlets
  • Conducting daily media monitoring of coverage received across print, online and broadcast media and distributing to nominated company contactsCompiling final campaign report

Achievements to date:

  • Collaboration with international agencies to strategise the release of TechSmith’s original research into the Australian market
  • Strong relationships built with key technology influencers in the Australian market to secure organic product reviews for TechSmith’s products
  • Coverage secured in key outlets including The Daily Telegraph, Lifehacker Australia, ITWire, WhaTech, Human Resources Director, HR Daily and Business Acumen

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