Australian Fundraising

Billy G's Cookie Dough drive

Australian Fundraising Specialists

The Results

42+

pieces of coverage secured

4m+

people reached through media channels

4000+

tubs of cookies sold

Problem

Being one of Australia’s most successful fundraising specialists during a time in which many fundraising initiatives were brought to a halt as a result of the pandemic proved to be a challenge for Australian Fundraising. Elevate was engaged to help raise brand awareness of Australian Fundraising as school and community fundraising specialists, while also raising awareness of one of their initiatives – Billy G’s Cookie Dough.

Solution

Elevate facilitated a strategic media campaign which used the COVID-19 pandemic as leverage to showcase Australian Fundraising’s effective business model and successful results through multiple case studies.

Result

Increased brand awareness of Australian Fundraising and Billy G’s Cookie Dough across multiple online, print and broadcast media publications including the Today Show which showcase Australian Fundraising as the go-to specialists for all community and school fundraising initiatives.