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Strategic media relations program

Axon Property Group

"Today was amazing and absolutely invaluable to us all. Love that you guys were able to feel the passion that we all have for Axon and what we do. I think we would all agree that we can see the same passion oozing from you ladies about what you do too... Great match we have I think!"

Jane Kelley - Support Build Manager
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The Results

7+

million people reached through media channels

115+

pieces of online, print and broadcast coverage secured

3+

award submissions drafted. Two awards won and one announced as a finalist.

Problem

Axon Property Group (Axon) engaged Elevate to increase brand awareness and profile through media relations activity. Prior to Elevate, Axon had no media presence.

Solution

Through strategic communication and media relations activity, Elevate successfully executed multiple media relations campaigns which positioned Axon Property Group and Co-Founder and General Manager, Tamara Turner as thought leaders in the industry and experts in helping ex-ADF members secure their financial future through property.

Result

Since April 2021, Elevate conducted 10 media campaigns which results in 115 pieces of coverage and a reach of over 7 million people as well as conducted a media training session with Axon’s key decision makers and spokespeople to effectively navigate challenging media scenarios and be comfortable behind a camera.