Bamboo

Strategic media and profiling program

Bamboo

"The Elevate / Bamboo dream team has come out with a super strong finish to 2021! We’ve got lots planned for 2022, so let’s carry the momentum over and keep pushing."

Tracey Plowman, COO at Bamboo
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The Results

72M+

people reached through media channels

60+

pieces of coverage secured

1+

award developed for the FinTECH awards

Problem

When Bamboo first engaged Elevate, the young brand had very limited exposure to their retail investor audience or key media figures in the business and wealth space. They were faced with the critical challenge of growing their brand in a highly competitive Australian crypto market with limited channels for growth.

Solution

Elevate worked with Bamboo to develop a media and communication strategy that identified their core brand identity and what their media presence could look like. From there, Elevate developed reactive media commentary on relevant crypto issues on Bamboo’s behalf and provided them to key journalists operating in the space. This helped develop relationships between Bamboo spokespeople and these key journalists.

Result

Through relationship building, Elevate was able to put Bamboo in a position where journalists began coming to them for commentary. This kept Bamboo spokespeople regularly in the media providing quotes on a range of topics demonstrating their expertise. This steady drumbeat of coverage was punctuated by hero media articles achieved by the key media campaigns. The result was regular coverage in tier one media publications including: The Australian Financial Review, The Sydney Morning Herald, The West Australian, The Age, Channel 7 and many others.