Communicating to hundreds of stakeholders what the consolidation of Macadamia Marketing International (MMI), Pacific Gold Macadamias (PGM) and Macadamia Processing Company (MPC) under the new brand means as well as launching, Marquis Macadamias, to create Australia’s largest processor and marketer of macadamias to the media.

Elevate facilitated a strategic media campaign to communicate the new brand’s position within the industry. Elevate likewise developed an influencer and VIP marketing program, inviting local influencers and ambassadors that aligned to the brands' values to attend the launch event and develop content throughout the event.

Increased brand awareness of Marquis Macadamias across global agriculture and business publications, including key government stakeholders.