Marquis Macadamias

Consolidation of the world largest macadamia marketer

Marquis Macadamias

" Elevate delivered a magnificent event which left our international stakeholders extremely impressed "

Jahmiel Snowman - Marketing Manager
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The Results

47+

pieces of coverage secured

26m

people reached

134

VIP guests in attendance

Problem

Communicating to hundreds of stakeholders what the consolidation of Macadamia Marketing International (MMI), Pacific Gold Macadamias (PGM) and Macadamia Processing Company (MPC) under the new brand means as well as launching, Marquis Macadamias, to create Australia’s largest processor and marketer of macadamias to the media.

Solution

Elevate facilitated a strategic media campaign to communicate the new brand’s position within the industry. Elevate likewise developed an influencer and VIP marketing program, inviting local influencers and ambassadors that aligned to the brands' values to attend the launch event and develop content throughout the event.

Result

Increased brand awareness of Marquis Macadamias across global agriculture and business publications, including key government stakeholders.
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