Return-It QLD

Queensland Container Refund Scheme launch

Return-It QLD

Today was an absolutely awesome display of the power of Elevate, and how you can help drive our growth when we have good news to tell. The outcomes have been well beyond any reasonable expectation, and as always it was a pleasure to work with your professional team.

Garth Lamb - Chief Development Officer
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The Results

147+

pieces of coverage secured

11.5m

people reached

31

unique TV interviews completed

Problem

In a cluttered landscape, competing with corporates and government, how could Return-It QLD get media traction on launch day?

Solution

A strategic integrated communication launch program, comprising of PR, digital and stakeholder management

Result

Return-It QLD dominated share of voice across broadcast, print and online media mediums, increasing consumer brand awareness and driving surges of foot traffic to refund points.
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