"You should be extremely proud of the work you have done to make this launch so successful”
Tom Matthews - PR Manager
The Results
150M
increase in reach
225
coverage for mainstream media pieces
Problem
Swyftx is a leading crypto trading platform scaling up in a competitive market. Among their goals is to appeal to a broader audience of clients, people who may not have invested in crypto before.
Solution
We strategized a series of campaigns and launches targeting mainstream media, especially in the sporting market to capitalise on research revealing males aged 18-36 are most likely to invest in crypto. We used the remarkable story of Swyftx’s founders, sporting sponsorships with the NRL and Rabbitohs and unique offerings of their platform, to generate remarkable coverage.
Result
In five months we have helped secure Swyftx more than 225 articles in Australia’s mainstream media, from nightly news bulletins on Ch 7, 9, 10 to major stories in the Sydney Morning Herald, Courier-Mail, The Australian and Australian Financial Review.Since partnering with Swyftx, the coverage we have secured has a combined reach in excess of 150 million people.
