David Brier, Author of Brand Intervention
Brands strive to build enduring connections with their audiences on a day to day basis, but often struggle defining who their brand actually is. Identifying your brand values and personality that underpins your identity as a business is no easy feat, and this is where brand Archetypes play a critical role.
Some of the most loved brands on earth such as Nike, and Mac, leverage their brand Archetype in almost every piece of content they create to connect with their audience on a much deeper level, rather than remaining just transactional. However, to the average consumer we don’t necessarily realise this effective brand tactic being used.
In this webinar, join Marketing Director and brand enthusiast, Sally Lovegrove and Digital Strategist Bosco Anthony, as they explore brand Archetypes, how they influence customers’ perceptions and how you can leverage your brand’s Archetype to build connections with your audience.