The term ‘strategy’ is thrown around the industry often, but what does it mean for your business? Businesses place high importance on strategies to improve operational efficiencies and pipeline plans for new business development, but often forget to strategise the one area that links the business to the customer – communication.
What is the first step to creating a successful communication strategy for your business? Here’s what you need to know about strategy workshops and why your business will benefit from conducting a strategy session in 2020.
What is a strategy session?
A business strategy workshop is an opportunity to identify value improvement opportunities within a business – an essential step in the planning process. This involves identifying strengths, weaknesses, opportunities and threats (SWOT Analysis), developing key messages, conducting a competitor analysis, setting KPIs and much more.
What are the benefits of a strategy session?
Once your business has conducted a strategy session, you will be able to reveal a clear set of strategic recommendations for improving business performance and growth. Not only will you have a clear understanding of your operational efficiency, the strategy session will uncover opportunities for improvement in:
• Finances (ROI, cash flow and profitability)
• Business operations (internal and external)
• Human resources (team performance, culture and productivity)
How can Elevate assist with a strategy session?
At Elevate, before a communication strategy is developed, our experienced communication gurus will facilitate a strategy discovery session with your decision makers. Bringing together your internal decision makers with outside counsel from our senior PR professionals will ensure your strategy session leads to innovation and solutions which contribute to the ongoing success of your business.
If you’re looking to elevate your brand in 2020, contact our experienced team at Elevate on 07 3180 3666 or download our FREE communication strategy eBook for more information!