Videography and Photography have catapulted from the ‘nice to have’ bucket into the ‘essentials’ marketing and communication checklist over the past 18 months, thanks largely to the performance of digital algorithms and the increased accessibility through pricing and technology.  

PR has always been about storytelling – using powerful messaging to create a response – and videos and photos deliver this in spades. With visual narrative, quotes from spokespeople and emotive music, brands are using these formats to invite their customers and stakeholders into their world and share in their brand story.  

Video and photos have proven to increase reach and engagement across social channels and attract and convert new audiences online. Whether it’s a 15-second grab or a 10-minute brand positioning statement, you can use video to: 

  • Introduce your business to new audiences on your website 
  • Create explanatory how-to and top-tip guides for customers 
  • Introduce your staff and their experience to personalise the brand 
  • Create showreels for awards nights, end of year celebrations and new business presentations 
  • Answer FAQs  
  • And so much more  



Elevate’s digital offering, led by our PRIA Award Winner Olivia van Dalsen, provides the full video service from storyboarding and scripting to filming and post-production, and offers corporate photography for products, venues, personnel and more.  

While our head office is based in Brisbane, we can travel anywhere to film or photograph your business with our professional camera and lighting equipment – we’ve filmed in Brisbane, the Gold Coast, Sunshine Coast, Sydney and even Vanuatu! 

 Elevate, the Public Relations Institute of Australia’s Small Agency of the year 2017, 2018 and 2019, is a full-service strategic communication and PR agency built on reputation and results. 


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