So you wanna make a podcast? Tell me why in ten words

Two people making a podcast.

Many businesses love the idea of creating a podcast. It’s something to tell customers about, evangelise in a board paper, brag about on LinkedIn. But before you head off to soundproof some office cubicle walls and press record, it’s vital you take a step back and ask yourself ‘why’? Articulating the purpose of your podcast is vital. What do you want your podcast to do? If you answered ‘boost sales leads’, ‘share product information’, or ‘make me/my brand famous’, then that podcast is doomed to become the bottom of a 6 million strong pile. The best podcasts in the world make a group of people feel something when they listen.

How to master your brand tone of voice

Growing up, we often hear the phrase ‘it’s not what you say, but how you say it that really matters’. In this digital era, it has never been more relevant.