Communication strategy & planning

Our in-depth understanding of the Australian media, combined with our ability to creatively plan and execute public relations programs to suit your budget, results in maximum media coverage.  A well researched strategy to support your business objectives and clearly defined business goals includes:

  • Research
  • Target audience profiling
  • Competitor analysis
  • Key messages
  • Media activities
  • Editorial schedule development
  • Media training
  • Media monitoring and reporting
BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"
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