CLIENT CASE STUDY

Happy Healthy You

Overview

Happy Healthy You (HHY) was established in 2015 by former Olympian and published author, Lisa Curry, and Naturopath, Women’s Hormonal Specialist, and published author, Jeff Butterworth. The award-winning, Australian-based, health and lifestyle company provides women with information, products, and natural alternatives to hormonal imbalance.

The brand offers a suite of high-quality supplements, skin care, programs and recipes supported by an experienced team of wellbeing practitioners. Using a community-led approach, Happy Healthy You provides a holistic and natural alternative that empowers its customers and their family’s health.

The brief

Elevate was appointed Happy Healthy You's PR partner in 2017 and has embedded itself into the Happy Healthy You team, working closely with Co-Founder, Lisa Curry, Chief Executive Officer, Andy Joyce, and the wider Happy Healthy You team to support promotion of the brand through traditional PR activities and media relations.

Elevate has supported the business across all communication, PR and publicity activities including:

• Product launches (Happy Skin, Happy Bladder, Happy Defence)

• Personal publicity for Lisa Curry

• Launch of Lisa Curry's book

• Influencer engagement

• Reactive media engagement

• Marketing and promotional material development

• Media training

• Issues management

Our strategy

Elevate’s strategic approach for Happy Healthy You comprised supporting the business across all communication, PR and publicity activities to improve brand awareness and increase their customer base. By seamlessly integrating ourselves into the HHY team, Elevate has been able to deliver exceptional PR communication programs that have assisted in elevating Happy Healthy You to its potential.

Key activities include:

Influencer engagement

Product and book launches

Monthly proactive PR campaigns

Reactive media engagement

Marketing and promotional material development

The outcome

Our media and publicity efforts have increased the brand’s reach to more than 200 million people across more than 350 pieces of print, online, radio and broadcast coverage. Our efforts to brief journalists, support Lisa Curry through her various television appearances, advise on media angles and work with target outlets and personalities has ensured Happy Healthy You receives consistently favourable coverage.

This, alongside our support of 8 product launches has grown the company’s customer database to more than 800,000 who trust and support Happy Healthy You on its suite of products.

Ultimately, though, it has been our longstanding and continued relationship with Happy Healthy You that has allowed us to immerse our agency so deeply into the business. Despite an array of products and campaigns, our comprehensive knowledge of the brand, their key messages and mission ensures that all communications activity is aligned, integrated and is backed by expert strategy.

CLIENT CASE STUDY

Happy Healthy You

Overview

The brief

Our strategy

Influencer engagement

Product and book launches

Product and book launches

Monthly proactive PR campaigns

Monthly proactive PR campaigns

Reactive media engagement

Reactive media engagement

Marketing and promotional material development

Marketing and promotional material development

The outcome

Client testimonial

Other client success