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With more than 110 stores nationwide, Battery World (BW) is Australia’s largest battery retail franchise. Battery World has engaged Elevate since 2020 to raise its national and local profile, and to align internal stakeholders in the brand’s communication strategy. Battery World’s extensive Australian-made range and exceptional customer service offering has cemented its position as a successful and trusted heritage brand in the Australian market.
Throughout our partnership, Elevate has achieved great brand awareness with over 250 pieces of media coverage through national and local PR campaigns and internal collaboration through more than 100 PR consultation sessions with the business’s local franchise network including 100+ franchise partners, content development and presentations at three Battery World National Franchise Conferences.
Elevate’s brand communication approach included a streamlined PR strategy tailored to the nuances of the Battery World brand and franchise network.
Elevate’s strategy comprised of:
“Battery World has had the pleasure of working with Elevate for over three years. During this time, we have achieved great results for the brand and our franchise network. The Elevate team continuously looks for new opportunities to increase Battery World’s brand awareness and builds trust amongst both the community and our Franchise Partners. The team is proactive, has the expertise, and are creativity in their approach. Communication both internally with the marketing team and with our Franchise Partners is key and Elevate excelled in keeping us informed and involved throughout the entire process. They are responsive and transparent in addressing any questions and are quick to assist with any potential issues. This level of communication fosters a collaborative and trusting relationship, making working with the team enjoyable and easy. Their commitment to Battery World has made them vital members of our team.“
– Battery World team
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