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The Eczema Association of Australasia Inc (EAA) and Eczema Association of New Zealand Inc (EANZ) are national non-profit charitable organisations dedicated to providing education, support and advocacy for people living with eczema as well as their families. They aim to raise awareness about eczema, promote research, and improve the quality of life for those affected.
Since 2017, Elevate has acted as the in-house corporate membership team for both EAA and EANZ. As a not-profit, the EAA relies heavily on corporate sponsorship for funds to support eczema sufferers. Elevate also proudly assists by facilitating national awareness campaigns for Eczema Awareness Day and conducts quarterly informational webinars with dermatologists, providing up-to-date information and research for people living with eczema.
Elevate’s strategic approach comprised of a sponsorship program to expand the corporate membership base and secure funding to support the advocacy efforts of the EAA and EANZ. Elevate enthusiastically took on the role of Corporate Membership Officers within the EAA and EANZ teams. Additionally, Elevate continues to manage new corporate member enquiries and ensures that current partners receive the benefits associated with their partnership with the associations.
Additionally, through a strong relationship with corporate partners, Elevate has led multiple successful awareness campaigns as 2021’s Eczema Awareness Campaign #morethanjustskin that aims to change the public perception of eczema and raise awareness of the mental health impacts of the condition.
As part of the campaign, Elevate organised an informative webinar and acted as the panel facilitator alongside a Dermatology Professor, Dermatologist and eczema sufferer. We also worked with an Instagram influencer and eczema sufferer to promote the campaign on social media and developed strong media relationships with health and lifestyle journalists.Â
To assist with these efforts, Elevate provided a suite of services including:
“If you are looking for a PR agency to increase your profile, work effectively with your sponsors and grow your brand, I would highly recommend Elevate.”
– Cheryl Talent – President of the Eczema Association of Australasia Inc
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