Stakeholder Engagement and Partnership Marketing utilise the reach of external businesses, the decision-making powers of those executives and the trust of those audiences to build brand awareness and potential business with new markets.
It’s an age-old PR tactic that capitalises on what is still one of the most effective forms of marketing which is word of mouth.
When you engage with your stakeholders at any level and inform them of your business’ motivations and opportunities, new doors for growth and increased brand awareness or market share can open at any time!
Stakeholder Engagement can be associated with:
- Industry meet and greets
- Key Media relationships
- Not for profit or CSR initiatives
- Influencer marketing
- Staff or Internal Communication
- Government Lobbying
- Community Consultation or Engagement
Ensure your PR or Marketing Strategy incorporates stakeholder engagement as it’s a cost-effective and extremely powerful tactic!
HOW ELEVATE CAN HELP WITH STAKEHOLDER ENGAGEMENT
Leveraging the power of influencers, Australian celebrities, industry associations and media, Elevate drives Stakeholder Engagement for its clients every day.
Sometimes it’s the mass reach of an influencer like Karina Irby who we secured at no charge for our client Eczema Association of Australasia, others it’s the quiet, behind-closed-doors meetings like the one we arranged for Pivotel and Careflight to establish a long-term corporate social responsibility program. Whatever the format, the relationships that develop here extend beyond marketing and allow for significant commercial opportunities to unfold.
If you want to create meaningful relationships, new audiences and grow your brand through word of mouth, then contact us today to discuss a Stakeholder Engagement strategy to help you stand out from everyone else in your space.