Crime Stoppers is the nation’s most trusted information receiving service for people wanting to share what they know about unsolved crimes and suspicious activity without saying who they are. In 2018, Crime Stoppers Australia identified an opportunity to increase the number of community reports from the Australian public to help disrupt the manufacturing, dealing and trafficking of illicit drugs in Australia.
During Elevate’s engagement with Crime Stoppers, Elevate provided a range of communication and stakeholder engagement support including:
Elevate compiled localised marketing toolkits for eight Australian jurisdictions to support their local community campaigns. The toolkits included a suite of materials with consistent key messaging and resources to raise awareness, educate and encourage action.
Elevate worked closely with each jurisdiction to create collateral tailored specifically to their stakeholders, while consistently and meaningfully communicating the campaign key messages.
Engaging Australia’s culturally and linguistically diverse (CaLD) communities was a key priority for Crime Stoppers and Elevate developed a multilingual design suite including posters and digital communications translated to Vietnamese, Italian, Korean, Russian, Punjabi, Mandarin, Greek, Cantonese and Arabic.