Granddad Jack’s Distillery is an Australian family-owned and operated distillery creating draft spirits and liqueurs. Since 2017, its unique business model, alongside product and team accolades and awards, have ensured the brand is well-known in the industry and a key player among consumers.
By way of our PR partnership, Granddad Jack’s story was featured in several mainstream and industry-specific media outlets, solidifying the company as an industry leader.
Collectively, we identified three proactive PR campaigns aimed at generating awareness of the Granddad Jack’s brand; positioning the brand as a leader and passionate champion for craft distilling and artisan production, and to build relationships with media and leverage those relationships to generate positive brand exposure.
Elevate’s PR specialists targeted media relevant to Granddad Jack’s audiences, goals and story angles. Important strategic campaigns such as ‘Drink Less, But Better’ highlighted the superior quality of craft spirits while celebrating Granddad Jack’s ethos of ‘love and artisanship’.
All media efforts championed the brand’s heartfelt narrative and unique value proposition, targeting specific journalists and media publications to raise the profile of the company even further within an industry that holds them in a positive regard.
Elevate’s strategic approach for Granddad Jack’s consisted of:
Developing PR campaigns including the angle and associated assets such as media releases and media kits.
Targeted media pitching and follow ups.
Media training for company spokespeople.
Identifying and responding to reactive media profiling opportunities.
Daily media monitoring across broadcast, online and print.