Why every business should do media training
It is getting harder to achieve cut through in today’s shrinking media market. The news cycle moves quickly and attention spans are getting shorter. That’s why media training is important.
Three ways that good PR habits improve your SEO
In the comms industry, blending PR and digital marketing skills can help take your company from zero to hero when it comes to SEO.
3 content marketing lessons learnt from Netflix
Netflix. Crowd-favourite streaming platform… Entertainment extraordinaire… Content marketing master? We may not often think of Netflix as a content marketer, but the reality is it is dominating the market.
Lead generation’s role in your B2B marketing mix
To best understand your clients, how they interact with your brand and pass through the sales funnel, you must understand the B2B customer journey and consider the various touchpoints.
How to get your daily news fill
Bushfires, floods, a global pandemic, and now nationwide protests! With so much happening in the world, it’s hard to turn away from the latest update or news headline.
Resilience, resources, and readiness: 13 lessons from 13 years in business
With reports suggesting the small business failure rate is around 60% within the first three years, sharing my success comes with the hope that it can inspire other businesses.
Three content pieces to help generate leads
Lead generation is a common challenge for most marketers as they work to help the brands creatively cut through a noisy market to attract attention from potential customers.
Manage your issues before they turn into a full blown crisis
When turbulence strikes your organisation, it can be easy to misinterpret the situation as a crisis
How does a digital campaign complement a media campaign?
To amplify your PR campaign’s reach, develop an integrated social and digital campaign that complements your messaging.
Facts are important. Emotions are powerful
Facts vs emotions – which are more important when telling a brand story?
