Strategic internal and external communication program
“Well done for a great month of coverage and franchisee communication and fact finding. We appreciate it!”
Tracey Macnair - Brand Manager
pieces of coverage secured
people reached through media channels
To set Battery World apart from key competitors and position the brand as the go-to battery retailer in Australia to attract customers and franchisees to the brand.
Elevate facilitates a strategic media campaign to highlight the brand’s unique selling points evident through their expert knowledge, extensive product range and second-to-none customer service and problem solving skills. Elevate works closely with the entire franchising network to identify stories that positions local owners as heroes in their territories as well as ambassadors including Toby Price and Nick Cummins to amplify the brand.
Increased brand awareness of Battery World and its locally owned stores across regional, national, trade and franchising media.