Battery World

Strategic internal and external communication program

Battery World

“Well done for a great month of coverage and franchisee communication and fact finding. We appreciate it!”

Tracey Macnair - Brand Manager
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The Results

51+

pieces of coverage secured

6.2m+

people reached through media channels

111

franchisees supported

Problem

To set Battery World apart from key competitors and position the brand as the go-to battery retailer in Australia to attract customers and franchisees to the brand.

Solution

Elevate facilitates a strategic media campaign to highlight the brand’s unique selling points evident through their expert knowledge, extensive product range and second-to-none customer service and problem solving skills. Elevate works closely with the entire franchising network to identify stories that positions local owners as heroes in their territories as well as ambassadors including Toby Price and Nick Cummins to amplify the brand.

Result

Increased brand awareness of Battery World and its locally owned stores across regional, national, trade and franchising media.