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TriCare is a family-owned and operated provider of Residential Aged Care and Retirement Living.
The business was established in 1969 by the O’Shea family, with  second generation members of the family still leading the business today.
TriCare’s purpose is to empower and support Australian seniors to live their best lives.
To date, TriCare’s operations have been mostly Queensland based. However, the business is accelerating its interstate expansion, and launched their first premium offering outside Queensland, Williams Landing Aged Care Residence in Victoria in April 2023.
Elevate also developed and executed a highly targeted media campaign. Our strategy is to leverage creative content and assets, to secure positive media coverage for TriCare.
We are guided by the agreed PR objectives, strategic approach and communicated preferred angles and assets required to achieve media cut-through.
“Elevate have helped TriCare achieve quality earned media coverage across thought leadership, lifestyle stories, and national campaigns over the last 8 months. We believe our coverage has assisted in driving a positive sentiment for the Australian aged care industry, which the media often prefer to focus on the negative, whilst placing TriCare at the forefront of that pivoting perception.“
– TriCare team
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