How to make an impact with your event marketing plan
Events can be a great marketing move for brands to reach audiences, develop and nurture relationships, generate content and leads, demonstrate products or services and raise brand awareness overall. But most of all, great events inspire. They provide opportunities to make new connections and memorable experiences. They help delegates make a change in their workplace or bring new ideas back to their team or research fields. Great events make an impact.
Why building your personal brand on LinkedIn is a win-win?
We live in an age where professional networking transcends geographical boundaries. Personal branding has evolved, and is conducted online more than in person and remains a cornerstone of career development and professional growth.
Mastering the art of social media writing
Ensure your social content remains engaging, grows and retains followers and meaningfully conveys your brand by mastering your social media copy.
Digital marketing live Q&A summary
Elevate’s Digital Marketing team came together in full force for a live Q&A webinar recently. Taking the stand was Shannan Peters, Gareth Duddington, and Jess Quinn.
The importance of user experience in the digital world
Everything you do online, whether consciously or not, is part of a process that has been designed and tested with the convenience of the target user in mind.
The importance of SEO
Content and keywords are often touted as being the most important aspects of SEO. Instead of just focusing on keywords it’s more important to create content with your target audience in mind.
Writing for robots
Keywords are a critical part of any written marketing, including media releases. They help with search engine optimisation (SEO) enabling people find your content.
iOS 15 privacy features: How they’ll affect your email marketing
iOS 15 is finally here, and for Apple users worldwide it brings a slew of new and exciting features to their devices.
Customer journey mapping: What it is and why you can’t skip it
You know your product, you know your brand, but do you know your customer? Have you considered how they interact with your business and how it’s impacting its success?
Why every business should invest in organic content
An organic content strategy should be an essential part of every business’ marketing program. Dependent on your team, it could be the easiest, least expensive tactic to reach your target.
