Mastering the Art of Social Media Writing

Ensure your social content remains engaging, grows and retains followers and meaningfully conveys your brand by mastering your social media copy.
Digital marketing live Q&A summary

Elevate’s Digital Marketing team came together in full force for a live Q&A webinar recently. Taking the stand was Shannan Peters, Gareth Duddington, and Jess Quinn.
The importance of user experience in the digital world

Everything you do online, whether consciously or not, is part of a process that has been designed and tested with the convenience of the target user in mind.
The importance of SEO

Content and keywords are often touted as being the most important aspects of SEO. Instead of just focusing on keywords it’s more important to create content with your target audience in mind.
Writing for robots

Keywords are a critical part of any written marketing, including media releases. They help with search engine optimisation (SEO) enabling people find your content.
iOS 15 privacy features: How they’ll affect your email marketing

iOS 15 is finally here, and for Apple users worldwide it brings a slew of new and exciting features to their devices.
Customer journey mapping: What it is and why you can’t skip it

You know your product, you know your brand, but do you know your customer? Have you considered how they interact with your business and how it’s impacting its success?
Why every business should invest in organic content

An organic content strategy should be an essential part of every business’ marketing program. Dependent on your team, it could be the easiest, least expensive tactic to reach your target.
Three reasons why podcasts should be part of your marketing strategy

The future of communication is in your ears.
How to boost your social engagement with video

In recent years, videos on social media have become the foundation of many businesses’ marketing strategies. 54% of users prefer to see videos from brands over other content.