Three reasons why podcasts should be part of your marketing strategy
The future of communication is in your ears.
How to boost your social engagement with video
In recent years, videos on social media have become the foundation of many businesses’ marketing strategies. 54% of users prefer to see videos from brands over other content.
Why marketing automation is critical for your business in 2020
If automation is something you haven’t heard of or if your business has not yet adopted some level of automation, here are four major benefits of having automation in 2020.
What is CSR and can I talk about it?
Here are three things to consider before you PR your CSR.
Why you should map your business’ customers journey
Mapping your customer journey is a critical step in your overall marketing process. It allows you to visualise how easy it is for customers retrieve information from your business.
Three ways that good PR habits improve your SEO
In the comms industry, blending PR and digital marketing skills can help take your company from zero to hero when it comes to SEO.
3 content marketing lessons learnt from Netflix
Netflix. Crowd-favourite streaming platform… Entertainment extraordinaire… Content marketing master? We may not often think of Netflix as a content marketer, but the reality is it is dominating the market.
Lead generation’s role in your B2B marketing mix
To best understand your clients, how they interact with your brand and pass through the sales funnel, you must understand the B2B customer journey and consider the various touchpoints.
Three content pieces to help generate leads
Lead generation is a common challenge for most marketers as they work to help the brands creatively cut through a noisy market to attract attention from potential customers.
How does a digital campaign complement a media campaign?
To amplify your PR campaign’s reach, develop an integrated social and digital campaign that complements your messaging.
