So you wanna make a podcast? Tell me why in ten words

Two people making a podcast.

Many businesses love the idea of creating a podcast. It’s something to tell customers about, evangelise in a board paper, brag about on LinkedIn. But before you head off to soundproof some office cubicle walls and press record, it’s vital you take a step back and ask yourself ‘why’? Articulating the purpose of your podcast is vital. What do you want your podcast to do? If you answered ‘boost sales leads’, ‘share product information’, or ‘make me/my brand famous’, then that podcast is doomed to become the bottom of a 6 million strong pile. The best podcasts in the world make a group of people feel something when they listen.

How can media training help you and your team?

How can media training help you and your team

The first thing we have to do is to stop thinking of media training as something that is only beneficial to people who are interviewed by media – although they are  a major beneficiary of the skills. The skills learned in media training are helpful in every area of business where you have an opportunity to express your organisation’s virtues or defend its brand. Put simply, it can help you speak more succinctly and handle questions better – any question, from any person, at any time.

3 key trends impacting comms professionals in 2024

The change within our industry in just the last 12 months alone has been insurmountable—from the rise of Artificial intelligence (AI) and virtual augmented reality platforms to the digitally evolving media landscape—there’s no doubt we are constantly being nimble in the way we approach our communication strategies for clients.

2023 global challenges and trends

Global Challenges and Trends

As communications practitioners, it’s our role to keep on top of evolving conversations, tactics, and tools, to help you navigate your communications practices.

Writing for robots

Keywords are a critical part of any written marketing, including media releases. They help with search engine optimisation (SEO) enabling people find your content.