What’s your plan? Why you should always start with the end in mind
Every communication strategy should start with the business goal—‘starting with the end in mind’.
So you wanna make a podcast? Tell me why in ten words
Many businesses love the idea of creating a podcast. It’s something to tell customers about, evangelise in a board paper, brag about on LinkedIn. But before you head off to soundproof some office cubicle walls and press record, it’s vital you take a step back and ask yourself ‘why’? Articulating the purpose of your podcast is vital. What do you want your podcast to do? If you answered ‘boost sales leads’, ‘share product information’, or ‘make me/my brand famous’, then that podcast is doomed to become the bottom of a 6 million strong pile. The best podcasts in the world make a group of people feel something when they listen.
How can media training help you and your team?
The first thing we have to do is to stop thinking of media training as something that is only beneficial to people who are interviewed by media – although they are a major beneficiary of the skills. The skills learned in media training are helpful in every area of business where you have an opportunity to express your organisation’s virtues or defend its brand. Put simply, it can help you speak more succinctly and handle questions better – any question, from any person, at any time.
3 key trends impacting comms professionals in 2024
The change within our industry in just the last 12 months alone has been insurmountable—from the rise of Artificial intelligence (AI) and virtual augmented reality platforms to the digitally evolving media landscape—there’s no doubt we are constantly being nimble in the way we approach our communication strategies for clients.
Strategies to showcase success in PR campaign reporting
When providing services to clients and proving our value and expertise, it is paramount that our PR campaign reporting demonstrates this.
Public relations powerhouse goes 360 with major events offering
Following a slew of recent successes, one of Brisbane’s leading marketing and communications agency is rounding out its offerings by reinstating its major events arm of the business.
It’s the year of new clients for top Brisbane agency
It may be the Year of the Rabbit, but for Brisbane’s leading full-service marketing and communication agency, Elevate Communication, 2023 is proving to be the year of new client wins.
Josh Stengert makes B&T’s ’30 Under 30′ for 2023
Elevate Communication is proud to announce that its Corporate Communications Director Josh Stengert has been identified as one of the top three PR practitioners in Australia.
2023 global challenges and trends
As communications practitioners, it’s our role to keep on top of evolving conversations, tactics, and tools, to help you navigate your communications practices.
How to get the most out of your media interviews
Speaking to the media can be daunting, especially if it’s something you’re new to, but it doesn’t have to be. Our tips will be useful when approached by a journalist.
