iOS 15 privacy features: How they’ll affect your email marketing
iOS 15 is finally here, and for Apple users worldwide it brings a slew of new and exciting features to their devices.
The four R’s of managing a crisis
Not all crises can be predicted, but understanding the difference between an issue and a crisis, and contemplating all the possible risks can help ensure you’re well prepared.
Customer journey mapping: What it is and why you can’t skip it
You know your product, you know your brand, but do you know your customer? Have you considered how they interact with your business and how it’s impacting its success?
How to master your brand tone of voice
Growing up, we often hear the phrase ‘it’s not what you say, but how you say it that really matters’. In this digital era, it has never been more relevant.
How not to respond to an online review
Something that most people might think is trivial can quickly escalate into a potentially reputation shredding online spectacle. Learn to deal with negative feedback effectively.
Why every business should invest in organic content
An organic content strategy should be an essential part of every business’ marketing program. Dependent on your team, it could be the easiest, least expensive tactic to reach your target.
KPIs and strategies: A look at reinventing the wheel
A goal is what you want to achieve, KPIs define how you know when you’ve achieved it or on your way towards it. Learn how they go hand in hand.
How to monetise your brand’s social media presence – 3 crucial social media trends in 2021
There’s lots going on in the world of social media! AR and VX are dominating as top-end apps, but there are three trends to be aware of…
How communication changed in 2020
The communications sector was not exempt from COVID-19 and transformative change. Business owners and leaders acknowledged the need to consider the breadth of their internal and external stakeholders and coordinate tailored messages to each of them.
The 12 silver linings of 2020
2020 gifted us in ways we would never have expected. Here are 12 silver linings from 2020 that will play a role in the communication industry this year, and how you can take advantage of it.
