Media Relations



Articles

WHAT TO DO WHEN A JOURNALIST CALLS

WHAT TO DO WHEN A JOURNALIST CALLS

Monday 10th June 2019     #MediaRelations     Jose Abad

If you have done your research, know your target audience and the topics that the journalist / publication / platform covers then these efforts often result in success. It can be hard but rewarding work.

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TRADITIONAL MEDIA MAKES A COMEBACK IN THE TRUST STAKES

TRADITIONAL MEDIA MAKES A COMEBACK IN THE TRUST STAKES

Wednesday 8th May 2019     #MediaRelations     Jose Abad

One of the surprise findings of the Edelman 2019 Trust Barometer has been the traditional news media’s comeback, at least in Australia, against the inexorable march of social media.

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HOW TO GET YOUR DREAM JOURNO TO SWIPE RIGHT ON YOUR NEXT PITCH

HOW TO GET YOUR DREAM JOURNO TO SWIPE RIGHT ON YOUR NEXT PITCH

Wednesday 11th April 2018         Chloe Fitzgerald

Conducting media relations in today’s saturated media landscape can some days be as tricky as trying to find your dream partner on a dating app. You’ll spend time and effort trying to perfect your opening line, stalk their profile and battle with yourself over the ‘just right’ way to get their attention without coming off too needy… only to have that dream journalist never return your call.

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How you can make the most of media coverage

How you can make the most of media coverage

Friday 31st March 2017     Media Relations     Olivia van Dalsen

Media coverage may not change who you are, but it can certainly change who people think you are. Whether you’ve won an award and have suddenly been deemed an expert, or you’ve received negative coverage and are scrambling to grasp the shattered pieces of your reputation, publicity can make or break individual and corporate business prospects by swaying public opinion.

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