Media Relations



Articles

GUEST BLOG - How can media relations drive a non-profit's mission?

GUEST BLOG - How can media relations drive a non-profit's mission?

Thursday 16th July 2020     Public Relations, Media Relations, Non Profit, Guest Blog     Stephen Beckett

As part of our guest blogging series, Act for Kids Executive Director Public Affairs, Partnerships & Advocacy Stephen Beckett shares how the media helps his organisation communicate its mission.

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How does a digital campaign complement a media campaign?

How does a digital campaign complement a media campaign?

Friday 3rd July 2020     #Mediarelations #media #PR #communications #Digitalcampaign #digitalmarketing     Campbell Johnson

One of our key offerings here at Elevate Communication is media relations, where we use traditional media such as print, TV, online and radio to share our client’s stories. However, most of the time it’s also a good idea to pair a traditional media campaign with a digital campaign to help reach more targeted audiences and further communicate the brands’ news. Here’s a few reasons why we do this.

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How to get your daily news fill

How to get your daily news fill

Wednesday 1st July 2020     #media #publicrelations #business #news #mediastories     Joshua Stengert

Bushfires, floods, a global pandemic, and now nationwide protests! With so much happening in the world, it’s hard to turn away from the latest update or news headline. In actual fact, media and news consumption has been on the rise for some time. So much for the alleged ‘slow death of journalism’.

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Three reasons why your company needs media relations

Three reasons why your company needs media relations

Friday 22nd May 2020     #MediaRelations #PublicRelations #Communication #PR     Ella Schalch

Media relations acts as the middleman between your organisation and your target audience. It encourages your company’s name to be portrayed accurately and effectively, allowing consumers the opportunity to digest the information and build trust with your company or spokespeople.

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3 other ways to effectively use piece-to-camera video content in lockdown

3 other ways to effectively use piece-to-camera video content in lockdown

Friday 22nd May 2020     #Mediarelations #Pitching #Reporting #Zoom #Remoteworking     Jeremy Steven

After several weeks spent Zoom-ing across the country and beyond, we should all be feeling pretty comfortable in front of a camera by now. It’s time to exploit this new-found knack of video proficiency! Our industry has been touting the value of video content for years. But as an effective form of communication? Not so much.

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How to draft the perfect pitch

How to draft the perfect pitch

Wednesday 20th May 2020     Media Relations, PR, Media     Yevonne Kuhr

Editors, journalists and producers receive countless emails in a day, so how do you make sure your pitch stands out for the right reasons?

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What to do when a journalist calls

What to do when a journalist calls

Monday 10th June 2019     #MediaRelations     Jose Abad

If you have done your research, know your target audience and the topics that the journalist / publication / platform covers then these efforts often result in success. It can be hard but rewarding work.

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Traditional media makes a comeback in the trust stakes

Traditional media makes a comeback in the trust stakes

Wednesday 8th May 2019     #MediaRelations     Jose Abad

One of the surprise findings of the Edelman 2019 Trust Barometer has been the traditional news media’s comeback, at least in Australia, against the inexorable march of social media.

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