Media Relations



Articles

What to do when a journalist calls

What to do when a journalist calls

Monday 10th June 2019     #MediaRelations     Jose Abad

If you have done your research, know your target audience and the topics that the journalist / publication / platform covers then these efforts often result in success. It can be hard but rewarding work.

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Traditional media makes a comeback in the trust stakes

Traditional media makes a comeback in the trust stakes

Wednesday 8th May 2019     #MediaRelations     Jose Abad

One of the surprise findings of the Edelman 2019 Trust Barometer has been the traditional news media’s comeback, at least in Australia, against the inexorable march of social media.

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Why more 'pay for play' is increasing the path to more coverage

Why more 'pay for play' is increasing the path to more coverage

Thursday 7th March 2019     #Media #MediaRelations     Jose Abad

Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring.

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Networking; more than socialising and canapes

Networking; more than socialising and canapes

Thursday 29th November 2018         Elevate Intern

Networking is sometimes confused with ‘socialising’, but it’s so much more than that. For new graduates, attending seminars about the latest trends in communication, breakfast conferences about new technologies or keynote events provide a unique opportunity to mingle and meet likeminded individuals and expand your network.

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How to get your dream journo to swipe right on your next pitch

How to get your dream journo to swipe right on your next pitch

Thursday 22nd November 2018         Chloe Fitzgerald

Conducting media relations in today’s saturated media landscape can some days be as tricky as trying to find your dream partner on a dating app. You’ll spend time and effort trying to perfect your opening line, stalk their profile and battle with yourself over the ‘just right’ way to get their attention without coming off too needy… only to have that dream journalist never return your call.

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5 media phone pitching tips

5 media phone pitching tips

Thursday 22nd November 2018         Jose Abad

Despite how often journalists insist that they prefer email pitches, the reality is that unless you hit the phones your pitch will most likely vanish into a digital black hole. So, hit the phones we must. But let’s face it, phone pitching can be one of the most thankless jobs in PR. All those well-crafted and earnestly delivered phone pitches only ever being heard by an answering machine.

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How to get your dream journo to swipe right on your next pitch

How to get your dream journo to swipe right on your next pitch

Wednesday 11th April 2018         Chloe Fitzgerald

Conducting media relations in today’s saturated media landscape can some days be as tricky as trying to find your dream partner on a dating app. You’ll spend time and effort trying to perfect your opening line, stalk their profile and battle with yourself over the ‘just right’ way to get their attention without coming off too needy… only to have that dream journalist never return your call.

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How you can make the most of media coverage

How you can make the most of media coverage

Friday 31st March 2017     Media Relations     Olivia van Dalsen

Media coverage may not change who you are, but it can certainly change who people think you are. Whether you’ve won an award and have suddenly been deemed an expert, or you’ve received negative coverage and are scrambling to grasp the shattered pieces of your reputation, publicity can make or break individual and corporate business prospects by swaying public opinion.

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