Blog

TRIMMING THE FAT TOO SOON CAN MAKE YOU STARVE IN THE LONG RUN

Thursday 29th November 2018        

Too often, PR consultants are viewed as the fat in a company’s overhead: the “nice to have but not necessary” component of the balance sheet. When times are tough, public relations is often the first thing cut and that is the worst mistake any company, that wants to stay in business can make.

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FACEBOOK OR WORKPLACE. PICK YOUR PLATFORM

Thursday 29th November 2018        

Are you keeping up to date with social media trends in business? Have you changed the way you work?

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ELEVATE COMMUNICATION NAMED 2017 SMALL CONSULTANCY OF THE YEAR

Thursday 29th November 2018         Mel Deacon

Last Thursday I was honoured to accept our industry’s most prestigious national award for the Australian Small Consultancy of the Year from the Public Relations Institute of Australia (PRIA) at the Sydney Opera House.

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10 BLOGGING TOPICS FOR BUSINESS SUCCESS

Thursday 29th November 2018         Olivia van Dalsen

Is blogging a part of your marketing strategy?

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THE INGREDIENTS FOR A SUCCESSFUL AGENCY

Thursday 29th November 2018         Mel Deacon

As a business owner, I am constantly seeking gems of wisdom to help me navigate the complexities of running an agency. One of the best gems of wisdom I’ve heard has come from Sir Richard Branson, who said, “if you look after your staff, they will look after your customers.”

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THE PR AGENCY OF TODAY – HOW THE INDUSTRY IS EVOLVING AND WHAT IT MEANS FOR CLIENTS!

Thursday 29th November 2018         Cassandra Cooney

It’s been more than 50 years since the era of Mad Men’s Hershey’s and Heinz campaigns, where advertising agencies and press offices were sought primarily for branding and reputation management through print, radio and television media. Part of what made this acclaimed television series so watchable, was the fascinating insight into agency life in its infancy.

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ARE YOU CLEARLY COMMUNICATING WHO YOU ARE?

Thursday 29th November 2018         Mark Smith

Having a strong communications plan built on a well thought out strategy with very clear objectives is critical for every brand, this plan drives the narrative of your brand and gives your clients, stakeholders and industry a clear understanding of what your brand is about and what it is doing. This same thinking should be applied to your personal brand and you should be able to answer - what is your narrative and what are your goals and objectives?

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REMEMBER, IT’S NOT ABOUT YOU

Thursday 29th November 2018         Jose Abad

With the decline of the news media and the explosion of social media and other digital communication channels we are all publishers and storytellers now.

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