Thought leadership

Promoting an event on a (no) budget

Promoting an event on a (no) budget

Tuesday 23rd April 2019     #Events     Maree Butterworth

Investing funds when you don’t have funds can be a scary risk. So, this post is for the organisations (think community theatre, services clubs, church groups etc.) who host events or concerts where they need ‘bums on seats’ just to cover costs.

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Be your own media outlet – Every brand can be a journalist, editor and publisher with blogging

Be your own media outlet – Every brand can be a journalist, editor and publisher with blogging

Monday 8th April 2019     #Media #MediaRelations     Mel Deacon

Positive media attention is great for business, and it’s a legacy service that I’m proud to excel in at Elevate Communication, but owning your own stories and sharing them with people who are already invested and interested in you can have benefits that far outweigh those that come with the media spotlight.

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Breaking-up with brands: keeping trust at the core of stakeholder relationships

Breaking-up with brands: keeping trust at the core of stakeholder relationships

Monday 8th April 2019     #CorporateCommunication     Joshua Stengert

Trust – difficult to gain, easily lost, and once gone almost (but not completely) impossible to salvage.

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Mumbrella Comms Con 2019

Mumbrella Comms Con 2019

Monday 1st April 2019     #Networking #Communications #PR     Mark Henderson

I had the privilege of spending Thursday, 28 March in Sydney at Mumbrella’s annual Communications Conference, Comms Con.

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Three overlooked platforms to enhance your social media strategy

Three overlooked platforms to enhance your social media strategy

Thursday 21st March 2019     #SocialMedia #Digital     Hannah Maurice

Are you trying to achieve cut through on social media but just aren’t reaching the right audiences? Maybe you’re using the wrong platform.

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Using progressive tools to communicate with developing communities

Using progressive tools to communicate with developing communities

Wednesday 20th March 2019     #Communications #Media     Olivia van Dalsen

Over the past decade, the communications industry has evolved significantly, as communication channels continue to expand beyond traditional media mediums.

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Why more 'pay for play' is increasing the path to more coverage

Why more 'pay for play' is increasing the path to more coverage

Thursday 7th March 2019     #Media #MediaRelations     Jose Abad

Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring.

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Three reasons why social media marketing flips traditional marketing on its head

Three reasons why social media marketing flips traditional marketing on its head

Wednesday 6th March 2019     #SocialMedia #DigitalMarketing #Digital #Marketing     Jackie McRae

Social media as a marketing platform has become as important to invest in as a brand’s logo or its staff members. But while social media marketing investment deserves a place on the P&L ledger, marketing on Facebook and Instagram is very different to traditional marketing efforts.

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