Thought leadership

PR IN 2020 AND BEYOND

PR IN 2020 AND BEYOND

Friday 21st February 2020     #PublicRelations     Mel Deacon

With changing technology, comes changing processes, systems and metrics, and keeping up with the Jones’ (or the millennials!) has never been more critical for businesses that seek to serve their clients in the most efficient, productive and results-driven environment.

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How to define the ideal target audience for your business

How to define the ideal target audience for your business

Wednesday 19th February 2020     #Stakeholders #TargetAudiences     Hannah Maurice

Businesses can’t afford to be targeting every person with their product or message, so it’s important when developing your business strategy to define a distinct target market to focus your marketing dollars and brand message towards.

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How to boost your social engagement with video

How to boost your social engagement with video

Monday 20th January 2020     #Video     Micayla van den Berg

In recent years, videos on social media have become the foundation of many businesses’ marketing strategies. A HubSpot report indicates 54% of consumers prefer to see videos from brands over other types of content.

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How can you engage with journalists using social media?

How can you engage with journalists using social media?

Friday 10th January 2020     #SocialMedia     Mark Henderson

As a PR practitioner, a business owner, or someone with an opinion? If so, you might ask yourself, how do I get in touch with or engage with journalists? Having worked on both sides of the media landscape as a journalist come PR man, I’ve learned a few things along the way and thought I’d share a few tips with you.

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New Year's resolutions for businesses

New Year's resolutions for businesses

Wednesday 11th December 2019     #Strategy #NewYearsResolutions     Jackie McRae

Whether you call them resolutions, goals, motivations or a vision, the new year often brings with it a sense of renewal, fresh beginnings and a chance to wipe the slate clean and start as you intend to finish. What would it look like if we applied New Years resolutions to the business world?

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10 reasons why you should use communications and PR in 2020

10 reasons why you should use communications and PR in 2020

Thursday 28th November 2019     Public Relations, Business, Communications, Agency     Mel Deacon

As a business owner or manager, it’s natural that you would be protective of your market and want to retain control of all facets of your business. While not every business should – or is ready – to hire communication support, the right agency can act as an extension of your team and bring a wealth of insights to work with you and help you to achieve your goals.

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Three reasons why podcasts should be part of your marketing strategy

Three reasons why podcasts should be part of your marketing strategy

Wednesday 27th November 2019     #Podcasts     Olivia van Dalsen

The future of communication is in your ears

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How to cut jargon and communicate with clarity

How to cut jargon and communicate with clarity

Wednesday 27th November 2019     #Writing     Jose Abad

Does your writing resemble word salad? Here’s how get your message across.

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