Awards

EIGHTEEN THINGS TO THINK ABOUT IN 2018

Thursday 22nd November 2018        

The world moves quickly and what we thought was relevant in a social media context in 2017 might be completely different in 2018. The challenge for businesses is to stay current and embrace new ideas and new tools quickly so that you get first responder advantage as well as staying nimble and aggressive with your outreach activities. You need to jump to new platforms and tools at the same time that your customers do, so you don’t get left behind by them using outdated platforms and tools to reach dwindling audiences.

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MEASURING THE VALUE OF EVENTS – IS THERE A ROI?

Thursday 22nd November 2018         Hannah Maurice

Return on Investment (ROI) plays a key role in measuring the success of an event, and hiring a good event planner can help achieve this added value. Measuring the outcome of an event is a key objective that organisations will ask prior to approving. This raises the question on what clients actually benefit from by organising an event, and if there is actually a ROI. Managing a seamless event is the most important KPI for an event planner, however as businesses start to realise there are greater benefits, planners now have the opportunity to strategically coordinate events to create a measurable ROI for clients.

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10 REASONS TO USE COMMUNICATION AND PR IN 2018

Thursday 22nd November 2018         Cassandra Cooney

As a business owner or manager, it’s natural that you would be protective of your market and want to retain control of all facets of your business. While not every business should – or is ready – to hire communication support, the right agency can act as an extension of your team and bring a wealth of insights to work with you and help you to achieve your goals.

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