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Three content pieces to help generate leads

Three content pieces to help generate leads

Thursday 2nd July 2020     #brandawareness #leadgeneration #contentmarketing #leads     Yevonne Kuhr

Lead generation is a common challenge for most marketers today as they work to help the brands they represent creatively cut through a noisy market to attract quality attention from potential customers or clients.

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Why you should map your business' customer journey

Why you should map your business' customer journey

Wednesday 24th June 2020         Ella Schalch

Mapping your customer journey is a critical step in your overall marketing process. It allows you to visually see how easy (or difficult) it is for potential customers to retrieve the information they require from your business.

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Lead generation's role in your B2B marketing mix

Lead generation's role in your B2B marketing mix

Monday 22nd June 2020         Jose Abad

To best understand your clients, how they interact with your brand and pass through the sales funnel, you must understand the B2B customer journey and consider the various touchpoints. The B2B customer journey can be described in three stages – Awareness, Consideration and Decision. The message and marketing platform for each stage may be different depending on the stakeholder group. It all depends on where your customer is in the customer journey.

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3 content marketing lessons learnt from Netflix

3 content marketing lessons learnt from Netflix

Monday 22nd June 2020     Content Marketing, Netflix, Streaming, ROI     Jeremy Steven

Netflix. Crowd-favourite streaming platform… Entertainment extraordinaire… Content marketing master? We may not often think of Netflix as a content marketer, but the reality is it is dominating what has become a primary marketing tactic in 2020

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GUEST BLOG: Why Are Podcasts Important – Camille Cannings, Podcasting Executive Producer - NOVA

GUEST BLOG: Why Are Podcasts Important – Camille Cannings, Podcasting Executive Producer - NOVA

Wednesday 13th May 2020     Guest Blog, Podcast, Podcasting, NOVA     Camille Cannings

Elevate welcomes guest blogger, Camille Cannings, to discuss all things podcasting. Camille is a highly accomplished media professional and is the Podcasting Executive Producer at NOVA.

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What is CSR and can I talk about it?

What is CSR and can I talk about it?

Monday 24th February 2020     #CorporateSocialResponsibility #CSR     Joshua Stengert

Here are three things to consider before you PR your CSR.

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Why marketing automation is critical for your business in 2020

Why marketing automation is critical for your business in 2020

Monday 24th February 2020     #Marketing #MarketingAutomation     Olivia van Dalsen

If automation is something you haven’t heard of or if your business has not yet adopted some level of automation, here are four major benefits of having your marketing program automated in 2020.

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Three reasons why podcasts should be part of your marketing strategy

Three reasons why podcasts should be part of your marketing strategy

Wednesday 27th November 2019     #Podcasts     Olivia van Dalsen

The future of communication is in your ears

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