Events


Articles

The importance of networking and maintaining relationships

The importance of networking and maintaining relationships

Thursday 27th June 2019     #Networking     Micayla van den Berg

PR is a multifaceted industry and is host to a variety of responsibilities and tasks that make up the wind and grind of daily work life. But in the midst of deadlines, emails and late nights preparing for client meetings, we tend to forget the importance of networking.

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Promoting an event on a (no) budget

Promoting an event on a (no) budget

Tuesday 23rd April 2019     #Events     Maree Butterworth

Investing funds when you don’t have funds can be a scary risk. So, this post is for the organisations (think community theatre, services clubs, church groups etc.) who host events or concerts where they need ‘bums on seats’ just to cover costs.

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Mumbrella Comms Con 2019

Mumbrella Comms Con 2019

Monday 1st April 2019     #Networking #Communications #PR     Mark Henderson

I had the privilege of spending Thursday, 28 March in Sydney at Mumbrella’s annual Communications Conference, Comms Con.

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Forecasting your event to maximise results

Forecasting your event to maximise results

Monday 18th February 2019     #Events #EventsManagement     Kim Logue

So you're keen to host an event to engage with your key stakeholders to provide a unique, interactive opportunity for face-to-face communication with your customers and partners. First and foremost, you’re paying for our expertise. You wouldn’t (or shouldn’t!) attempt plumbing or legal representation yourself, and the same goes for event management.

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Forecasting your event to maximise results

Forecasting your event to maximise results

Thursday 29th November 2018         Kim Logue

So you’re keen to hold an event to engage with your key stakeholders to provide a unique, interactive opportunity for face-to-face communication with your customers and partners. But then your preferred agency presents you with their fees to undertake the event – before parking the event in the too hard basket and electing not to hold the event, or deciding an event can’t be that hard to do and you can just get the Admin Assistant to coordinate it, there are a few key areas to keep in mind when you ask what are you actually paying for? And how did they agency arrive at these figures?

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Measuing the value of events – is there a ROI?

Measuing the value of events – is there a ROI?

Thursday 22nd November 2018         Hannah Maurice

Return on Investment (ROI) plays a key role in measuring the success of an event, and hiring a good event planner can help achieve this added value. Measuring the outcome of an event is a key objective that organisations will ask prior to approving. This raises the question on what clients actually benefit from by organising an event, and if there is actually a ROI. Managing a seamless event is the most important KPI for an event planner, however as businesses start to realise there are greater benefits, planners now have the opportunity to strategically coordinate events to create a measurable ROI for clients.

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Forecasting your event to maximise results

Forecasting your event to maximise results

Friday 18th August 2017         Kim Logue

So you’re keen to hold an event to engage with your key stakeholders to provide a unique, interactive opportunity for face-to-face communication with your customers and partners. But then your preferred agency presents you with their fees to undertake the event – before parking the event in the too hard basket and electing not to hold the event, or deciding an event can’t be that hard to do and you can just get the Admin Assistant to coordinate it, there are a few key areas to keep in mind when you ask what are you actually paying for? And how did they agency arrive at these figures?

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Do you know what the top trends in conferencing are right now?

Do you know what the top trends in conferencing are right now?

Thursday 13th July 2017         Hannah Maurice

Events are a unique opportunity to bring together key stakeholders to provide creative input into products and services, and exchange new information for a key purpose. So, how do you keep delegates engaged with the content being presented? We have produced a list of the key trends emerging in the industry to keep you on top of your conference game and your attendees invested!

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