Stakeholder Engagement

How to define the ideal target audience for your business

How to define the ideal target audience for your business

Wednesday 19th February 2020     #Stakeholders #TargetAudiences     Hannah Maurice

Businesses can’t afford to be targeting every person with their product or message, so it’s important when developing your business strategy to define a distinct target market to focus your marketing dollars and brand message towards.

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Breaking-up with brands: keeping trust at the core of stakeholder relationships

Breaking-up with brands: keeping trust at the core of stakeholder relationships

Monday 8th April 2019     #CorporateCommunication     Joshua Stengert

Trust – difficult to gain, easily lost, and once gone almost (but not completely) impossible to salvage.

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How to choose the right charitable partnership for your brand

How to choose the right charitable partnership for your brand

Wednesday 6th March 2019     #CSR #CorporateCommunications     Chloe Fitzgerald

Giving back to the community is becoming more and more the norm in business practice. In fact, many businesses have changed the way they think about their CSR activities and are renaming their charitable or for-good actions as “business responsibilities” rather than “corporate social responsibility”.

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Clients with baggage: what complex stakeholders mean for your next campaign

Clients with baggage: what complex stakeholders mean for your next campaign

Thursday 22nd November 2018         Chloe Fitzgerald

It’s PR 101, stakeholders have the power to make or break any communication campaign, no matter how ground breaking. You could have the most creative campaign idea with a six-figure budget attached and the most experienced team on the job, but without the support of your client’s core stakeholders, you’ll find yourself fighting a loosing battle.

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