Looking to improve your digital presence on a budget? Fortunately living in a digital era means you have access to hundreds of free tools that allow you to improve your marketing and take your brand to the next level.
If a professional audit doesn’t fit the budget, here’s three tools that allow you to get valuable information about your website’s performance or social channels, that will help you rank better and ultimately reach a greater audience.
HubSpot Marketing / Website Grader
This is an easy tool that provides a quick snapshot of your website’s usability and overall marketing efforts. It ranks your website based on four categories; performance, mobile, SEO and security. Each category has a checklist of items as well as grades for individual aspects of the category. This reinforces the importance of SEO and while acting as a checklist, ensures your pages have titles, meta descriptions, and headings. If your website does not clearly engage your audience and drive enquiry, your business could be missing a vital marketing resource. This might be an opportunity for website development.
If you’re looking for a super-fast and super-easy SEO audit and digital marketing tool, Woorank is made for you! It tests SEO, mobile, usability, technologies, social and website traffic… AND you’ll get your results in under two minutes. What’s great about Woorank is you get a comprehensive insight into your social media metrics such as engagement rates, profile descriptions, contact information and much more. Your results are exported in an easy-to-view format which allows you to measure your social channels against each other – a helpful tool when aiming to maintain a consistent brand across multiple profiles.
You’ve probably heard us talk about brand reputation more than a few times – so it must be important, right? Living in a digital age means your brand name lives online and is accessible anywhere in the world. This also means that, with a combined 28 million users across Facebook, YouTube, Instagram and LinkedIn, there’s a good chance someone is talking about your brand. A good way to monitor this conversation is by using a tool such as Brand Grader, which also gives you an idea of what's working for you, and where you can improve your marketing.
There you have it, three easy and free tools to grade your online marketing. If you are looking to take your marketing to the next level and grow your brand through digital communication, get in touch.
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