Business blogs are big business! If your brand doesn’t have a blog connected to your website, you’re missing out on better Google search rankings and building trust with new customers.
Blogs have come a long way since their early days, where foodies and travellers dominated the blogosphere. Corporates, not for profits and community groups have all since discovered the power of blogging, and you can too.
Business blogs can do all this and more for your brand:
- Build trust through transparency, storytelling and information
- Add value to your audience
- Increase your website’s SEO function with correct keyword targeting and formatting
- Provide content and interview inspiration for relevant media outlets
- Ensure your website content is fresh and engaging
- Build a library of content that you can re-purpose (ie. e-books or a learning program)
- Give you more opportunities to drive social media and EDM traffic to your website
HOW ELEVATE CAN HELP WITH BUSINESS BLOG WRITING
Too many businesses leave blog writing to the intern or juniors. While having numerous stakeholders write your blogs can be an effective strategy for diversification, business blogging is only truly successful when crafted with the right message, the right audience and the right call to action in mind.
Our traditional and digital copywriters will make sure your blogs are SEO friendly; recommending headlines and appropriate places for internal and external links as well as using the most appropriate keywords for the topic. With over 170 of our own blogs, you can rest assured that we ‘walk the walk’, as well as ‘talk the talk’!