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THE 5 MINOR COMMUNICATION SKILLS THAT MAKE MAJOR DIFFERENCES

THE 5 MINOR COMMUNICATION SKILLS THAT MAKE MAJOR DIFFERENCES

Wednesday 8th May 2019     #Communication #PublicRelations     Jackie McRae

If you’re heading up a cost centre, managing a department or overseeing an entire business, then it’s safe to say you’ve got sound business acumen and likely a strong education or experiential background that’s helped you get to where you are today.

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TRADITIONAL MEDIA MAKES A COMEBACK IN THE TRUST STAKES

TRADITIONAL MEDIA MAKES A COMEBACK IN THE TRUST STAKES

Wednesday 8th May 2019     #MediaRelations     Jose Abad

One of the surprise findings of the Edelman 2019 Trust Barometer has been the traditional news media’s comeback, at least in Australia, against the inexorable march of social media.

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FORWARD PLAN YOUR CONTENT WITH A SOCIAL MEDIA PLAN

FORWARD PLAN YOUR CONTENT WITH A SOCIAL MEDIA PLAN

Wednesday 8th May 2019     #SocialMedia #Digital #DigitalMarketing     Micayla van den Berg

Engaging content is one of the most powerful tactics for attracting new customers and retaining their loyalty, an important tool used for storytelling, which is essentially the heart of public relations!

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BRING YOUR BROLLIES! – BRAINSTORMS ARE NOW A PART OF YOUR FORTNIGHTLY SCHEDULE AND HERE IS WHY

BRING YOUR BROLLIES! – BRAINSTORMS ARE NOW A PART OF YOUR FORTNIGHTLY SCHEDULE AND HERE IS WHY

Wednesday 1st May 2019     #DigitalMarketing #ContentCreation     Jeremy Steven

As a content creator, a good brainstorm will never fail to excite me. After all, many challenges experienced in this role stem from coming up with fresh content on the regular. A lack of ideas is never a good thing. It’s like writer’s block for your whole brain – it’s painful.

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WHAT TO BUDGET FOR MARKETING AND PUBLIC RELATIONS IN THE NEW FINANCIAL YEAR FORECAST

WHAT TO BUDGET FOR MARKETING AND PUBLIC RELATIONS IN THE NEW FINANCIAL YEAR FORECAST

Tuesday 23rd April 2019     #Marketing #PublicRelations #CorporateCommunication     Mel Deacon

Most companies and organisations already have an established marketing budget, but when this cost centre can incorporate a good 20 or 30 different marketing and public relations tactics, then it’s important to start allocating your funds accordingly so you maximise your spend and get the best ROI.

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PROMOTING AN EVENT ON A (NO) BUDGET

PROMOTING AN EVENT ON A (NO) BUDGET

Tuesday 23rd April 2019     #Events     Maree Butterworth

Investing funds when you don’t have funds can be a scary risk. So, this post is for the organisations (think community theatre, services clubs, church groups etc.) who host events or concerts where they need ‘bums on seats’ just to cover costs.

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BE YOUR OWN MEDIA OUTLET – EVERY BRAND CAN BE JOURNALIST, EDITOR AND PUBLISHER WITH BLOGGING

BE YOUR OWN MEDIA OUTLET – EVERY BRAND CAN BE JOURNALIST, EDITOR AND PUBLISHER WITH BLOGGING

Monday 8th April 2019     #Media #MediaRelations     Mel Deacon

Positive media attention is great for business, and it’s a legacy service that I’m proud to excel in at Elevate Communication, but owning your own stories and sharing them with people who are already invested and interested in you can have benefits that far outweigh those that come with the media spotlight.

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BREAKING-UP WITH BRANDS: KEEPING TRUST AT THE CORE OF STAKEHOLDER RELATIONSHIPS

BREAKING-UP WITH BRANDS: KEEPING TRUST AT THE CORE OF STAKEHOLDER RELATIONSHIPS

Monday 8th April 2019     #CorporateCommunication     Joshua Stengert

Trust – difficult to gain, easily lost, and once gone almost (but not completely) impossible to salvage.

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