Thought leadership

Lead generation's role in your B2B marketing mix

Lead generation's role in your B2B marketing mix

Monday 22nd June 2020         Jose Abad

To best understand your clients, how they interact with your brand and pass through the sales funnel, you must understand the B2B customer journey and consider the various touchpoints. The B2B customer journey can be described in three stages – Awareness, Consideration and Decision. The message and marketing platform for each stage may be different depending on the stakeholder group. It all depends on where your customer is in the customer journey.

Continue Reading  


3 content marketing lessons learnt from Netflix

3 content marketing lessons learnt from Netflix

Monday 22nd June 2020     Content Marketing, Netflix, Streaming, ROI     Jeremy Steven

Netflix. Crowd-favourite streaming platform… Entertainment extraordinaire… Content marketing master? We may not often think of Netflix as a content marketer, but the reality is it is dominating what has become a primary marketing tactic in 2020

Continue Reading  


Three ways that good PR habits improve your SEO

Three ways that good PR habits improve your SEO

Friday 22nd May 2020     #SEO #PublicRelations #PR #SearchEngineOptimisation     Micayla van den Berg

In the comms industry, blending PR and digital marketing skills can help take your company from zero to hero when it comes to SEO. However, two marketing practices that do not bleed into each other are Search Engine Optimisation (SEO) and Public Relations (PR). We can even go as far as to say the two need to be tightly intertwined to achieve cut through in today’s saturated landscape.

Continue Reading  


Why every business should do media training

Why every business should do media training

Friday 22nd May 2020     #MediaTraining     Jose Abad

It is getting harder to achieve cut through in today’s shrinking media market. The news cycle moves quickly and attention spans are getting shorter. That’s why media training is important for any business to make the most out of every opportunity.

Continue Reading  


Three reasons why your company needs media relations

Three reasons why your company needs media relations

Friday 22nd May 2020     #MediaRelations #PublicRelations #Communication #PR     Ella Schalch

Media relations acts as the middleman between your organisation and your target audience. It encourages your company’s name to be portrayed accurately and effectively, allowing consumers the opportunity to digest the information and build trust with your company or spokespeople.

Continue Reading  


3 other ways to effectively use piece-to-camera video content in lockdown

3 other ways to effectively use piece-to-camera video content in lockdown

Friday 22nd May 2020     #Mediarelations #Pitching #Reporting #Zoom #Remoteworking     Jeremy Steven

After several weeks spent Zoom-ing across the country and beyond, we should all be feeling pretty comfortable in front of a camera by now. It’s time to exploit this new-found knack of video proficiency! Our industry has been touting the value of video content for years. But as an effective form of communication? Not so much.

Continue Reading  


GUEST BLOG: Five Reasons to Increase Your Video Marketing – Lauren Panrucker - TIDE Productions

GUEST BLOG: Five Reasons to Increase Your Video Marketing – Lauren Panrucker - TIDE Productions

Thursday 21st May 2020         Lauren Panrucker

As part of our guest blogging series, Creative Producer and Founder of TIDE Productions, Lauren Panrucker shares five key reasons why she thinks businesses should include and increase their video marketing efforts in 2020 and beyond.

Continue Reading  


GUEST BLOG: The importance of Mentorship – Matt Purcell – Mentored Media

GUEST BLOG: The importance of Mentorship – Matt Purcell – Mentored Media

Wednesday 20th May 2020     Mentor, Mentorship, Media     Matt Purcell

In our guest blogging series, life-coach, business owner, and director of content agency Mentored Media, Matt Purcell shares his insights as to why mentorship is important on an individual level and in businesses, no matter if you are leading a fledgling business or multi-national enterprise.

Continue Reading  

Displaying 9 - 16 of 228

« Prev 1 2 3 4 5 6 7 ... Next »

Web Analytics