Thought leadership

Spring clean your systems and processes for a healthy FY20

Spring clean your systems and processes for a healthy FY20

Thursday 27th June 2019         Mel Deacon

This time of year always motivates us to do a little spring cleaning around the house to revitalise, organise and minimise, but there’s no reason this overhaul should be confined to our homes. If you’re anything like me and bring work home, then you will find by spring cleaning your commercial systems and processes, home life should become just that – more home, less work.

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How not to respond to an online review

How not to respond to an online review

Wednesday 26th June 2019     #CrisisCommunication #IssuesManagement     Jose Abad

The way in which a business responds to complaints can help or hinder its brand reputation.

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Trolls - They're seriously annoying but need to be taken seriously

Trolls - They're seriously annoying but need to be taken seriously

Thursday 13th June 2019     #DigitalMedia     Maree Butterworth

For many years now, the term ‘troll’ has been far removed from the cute dolls of the 90s known for their long fluoro hair.

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How to find an influencer for your brand

How to find an influencer for your brand

Wednesday 12th June 2019     #InfluencerMarketing     Hannah Maurice

Companies often want to partner with influencers and other brands that have large followings, or are in popular demand, to help increase their brand awareness, but many miss the mark by collaborating with big-names who have no relevance, association or affiliation with their brand.

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What to do when a journalist calls

What to do when a journalist calls

Monday 10th June 2019     #MediaRelations     Jose Abad

If you have done your research, know your target audience and the topics that the journalist / publication / platform covers then these efforts often result in success. It can be hard but rewarding work.

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The politics of persuasion

The politics of persuasion

Thursday 6th June 2019     #PublicRelations #MediaRelations     Joshua Stengert

For those who care to reflect on the election that was, this year’s campaign period was not exempt from an impressive illustration of the power of successful public relations.

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How to update your LinkedIn profile in under 15 minutes

How to update your LinkedIn profile in under 15 minutes

Monday 3rd June 2019     #DigitalMarketing     Micayla van den Berg

Here’s a few bite-sized changes you can make that will help up your LinkedIn game!

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The role of PR

The role of PR

Monday 20th May 2019     #PublicRelations #PR     Mark Henderson

So, what is is that PR practitioners actually do?

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