Thought leadership

How to update your LinkedIn profile in under 15 minutes

How to update your LinkedIn profile in under 15 minutes

Monday 3rd June 2019     #DigitalMarketing     Micayla van den Berg

Here’s a few bite-sized changes you can make that will help up your LinkedIn game!

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The role of PR

The role of PR

Monday 20th May 2019     #PublicRelations #PR     Mark Henderson

So, what is is that PR practitioners actually do?

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Support your staff and they'll support you

Support your staff and they'll support you

Monday 20th May 2019         Mel Deacon

Struggling with staff turnover? The answer could lie in your office culture – the one you help create and shape.

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The 5 minor communication skills that make a major difference

The 5 minor communication skills that make a major difference

Wednesday 8th May 2019     #Communication #PublicRelations     Jackie McRae

If you’re heading up a cost centre, managing a department or overseeing an entire business, then it’s safe to say you’ve got sound business acumen and likely a strong education or experiential background that’s helped you get to where you are today.

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Traditional media makes a comeback in the trust stakes

Traditional media makes a comeback in the trust stakes

Wednesday 8th May 2019     #MediaRelations     Jose Abad

One of the surprise findings of the Edelman 2019 Trust Barometer has been the traditional news media’s comeback, at least in Australia, against the inexorable march of social media.

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Forward plan your content with a social media plan

Forward plan your content with a social media plan

Wednesday 8th May 2019     #SocialMedia #Digital #DigitalMarketing     Micayla van den Berg

Engaging content is one of the most powerful tactics for attracting new customers and retaining their loyalty, an important tool used for storytelling, which is essentially the heart of public relations!

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Bring your brollies! – Brainstorms are now a part of your fortnightly schedule and here is why

Bring your brollies! – Brainstorms are now a part of your fortnightly schedule and here is why

Wednesday 1st May 2019     #DigitalMarketing #ContentCreation     Jeremy Steven

As a content creator, a good brainstorm will never fail to excite me. After all, many challenges experienced in this role stem from coming up with fresh content on the regular. A lack of ideas is never a good thing. It’s like writer’s block for your whole brain – it’s painful.

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What to budget for marketing and public relations in the new financial year forecast

What to budget for marketing and public relations in the new financial year forecast

Tuesday 23rd April 2019     #Marketing #PublicRelations #CorporateCommunication     Mel Deacon

Most companies and organisations already have an established marketing budget, but when this cost centre can incorporate a good 20 or 30 different marketing and public relations tactics, then it’s important to start allocating your funds accordingly so you maximise your spend and get the best ROI.

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